This is how he built his eCommerce brand to $2M per month in 2 years.

Recently I interviewed my good friend Matt Clark. He is the co-founder of Amazing.com and the co-creator of the Amazing Selling Machine (ASM).

ASM is an 8-week training program that teaches you how to build an Amazon FBA private-labeled online business.

Back in 2014, my fiancée, Tatiana, and I joined ASM. Since going through the training, we have both gone on to build a 7-figure Amazon business.

If you want to learn how to create financial freedom from an Amazon FBA expert, listen to Matt Clark! This is an interview that you don't want to miss.

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”https://stream.redcircle.com/episodes/95e42e63-0385-4f1f-9c9d-9a06fa23afd2/stream.mp3″ background=”default” ]

Do you want to discover the secret to creating financial freedom in the new economy? CLICK HERE to register for Matt Clark and Mike McClary's FREE upcoming ASM Evolution webinar! 

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

Selling on Amazon is a life-changing business opportunity.

Despite the COVID-19 pandemic, Amazon still managed to experience massive success in 2020. They made $108.5 billion in net sales in the first quarter of 2021. That’s a 44 percent increase from the $75.5 billion reported in the first quarter of last year.

Amazon is one of the fastest-growing industries and its growth is only beginning. There is no better time to leverage the power of Amazon. Matt Clark knows how to make money on Amazon. By the age of 26, he had already built three multi-million dollar companies.

In our interview, he talks about the steps that he took to build his eCommerce brand to $2M per month in 2 years. Also, he shares details about the new and improved ASM training program called ASM Evolution. Let's dive in!

How did you start your eCommerce business and what kind of results have you achieved from it?

I sell a healthy brand of coffee called LifeBoost. I've been doing eCommerce since 2009. Over the years, I've sold a lot of different types of products. Eventually, I started teaching people how to build 7-figure eCommerce businesses.

That's where Amazing.com originated from. That business grew really fast. A lot of lives were changed from the Amazing Selling Machine. As a result, I didn't have time to start my own eCommerce business.

Finally, when I got some more free time I decided to pursue it. I love drinking coffee, and I'm also really health conscious. I had the desire to develop an organic and healthy coffee option that I could sell. At the time, a good friend of mine had a coffee business.

I tried his product and I loved it.

However, he wasn't driving a lot of new sales to his business. That being said, the people who were buying his product kept buying from him every single month. I told him that I wanted to help him grow his business.

We agreed that if I was able to get the business to a certain point, I would own a certain percentage of the company. At the beginning of 2019, we started working together. At the beginning of 2019, we were making $ 17,000 per month in sales.

By the end of 2019, we were making $600,000 per month. As of last month, we made $2.1 million in sales on Shopify alone. 

For people who are looking to build an eCommerce business from scratch, would you suggest that they sell on Amazon, Shopify, or both?

I would pick one platform to start with. My business partner and I have been doing eCommerce selling for a combined total of 20+ years. We had to pick a battle. At the time, my partner was only selling on Shopify.

Once we started getting consistent results on Shopify (18 months), we transitioned over to Amazon.

If you're just starting, I recommend starting on Amazon. You get access to hundreds of millions of their customers. Amazon takes care of so much in your Amazon business. However, I still suggest that you start a brand. When you do that, you can successfully sell on Amazon, Shopify, and your website.

Why do you believe in the power of building a brand?

The kind of approach that a lot of people take when it comes to selling on Amazon is to make short-term money. From the beginning, I adopted the mindset that I wanted to build a business that produced consistent cash flow that could one day be sold.

It never made sense to build something that would only make me short-term money. Our approach has always been to teach people how to build a consistent long-term business. In the eCommerce world, the best way to do that is by building a brand that you own and control. We've proven that this path works.

On June 1st, one of our ASM members sold their brand for millions of dollars.

They did this by following our model and building a brand. I don't think they could have accomplished this goal had they not followed the path of building a long-term brand with high-quality products. An acquirer wants predictability. 

Which marketing channels have allowed you to scale to $2M per month?

The main ones that have allowed us to scale have been Facebook and Instagram ads. We spend $400,000-$500,000 per month on ads. It's our main source of new customers. With Amazon, you are targeting keywords. Conversely, on your website, you're doing interruption marketing.

Essentially, someone is scrolling through their feed on Instagram or Facebook. You are trying to grab their attention and convince them to click on your page and buy from you.

Before we marketed our product we had to figure out why people would buy from us. We all had theories. Once we determined which ideas were the best, we designed a landing page and matched that with our ad so that we could test our different ideas.

Once we figured out which idea was performing the best, we tested different headlines or angles within the theme that we chose. That allowed us to figure out how we would convince people to buy. Also, we had to determine what offer would get the most money out of the right kind of people. 

Recently, my good friend, Ezra Firestone, shared a really powerful point with me. He believes that no matter how good of a job that you do selling a product on the first go, 75% of your customers are never coming back.

Thus, you've got to make as much money as you can from them the first time that they buy from you.

We had to figure out what would allow us to get a high enough conversation rate and a high enough average order value that would make our product successful. We tested 20-30 different combinations. Once we figured out the main angle, the main headline, and the main offer combination, that's when we were off to the races. 

That's been the main way that we've gotten new customers. We back all of that up with great email marketing after people buy. We want to nurture those relationships and reinforce their buying decisions.

Lastly, we also provide a subscription, which is 40% of our sales. Our model is to get people in the door, once. The right kind of person will love our product and want to buy from us again and again.

We are constantly adding new products to increase revenue. Apart from Facebook and Instagram, recently we've added a lot of other channels, like Amazon, Google Adwords, YouTube, Snapchat, and Pinterest.

Can you share some details about what people can expect from the latest version of Amazing Selling Machine, ASM evolution?

As I expressed earlier, our goal has always been to help people build a long-term business. A lot has changed since the launch of ASM in 2012. The long-term approach has stayed the same, but how you get there has changed.

The reason why we created a sub-name for ASM called ASM Evolution is that we think that is necessary to evolve the Amazon business model. We reached out to our members who have experienced massive success on Amazon.

On those calls, we asked them if they had been adopting different strategies than the ones we taught.

We started to see commonalities. Based on what we learned, we decided to redesign the ASM training program. ASM Evolution is focused on building a tight-knit brand. It's not about selling a lot of cheap or expensive products.

Rather, it's about selling 2-4 tightly-knit products. This version of the program is focused on helping you build a brand from the onset. All of the training is 100% new. We include a lot of cool software.

Also, we've got amazing mentors who are there to help people inside the ASM community. Some of these people have sold millions of dollars on Amazon. They are answering peoples' questions 24/7.

What can people expect to learn if they attend your upcoming free webinar? Also, can you tell us about the crazy prize that you're giving away?

At the training, we are going to provide you with our best information. We will talk about how to find the best products to sell on Amazon, and how to market and rank those products successfully.

Also, we are going to show you how you can build the kind of business that massive companies who have raised billions of dollars in capital are looking to deploy.

We will answer any questions that you may have about ASM Evolution.

Furthermore, we are trying to work on getting a few special guest speakers to talk at the training so stay tuned for that info!

We have a $20,000 prize that we will randomly give to one person JUST for showing up on the webinar training. As part of that prize money, we will also give you everything that you possibly need to build your Amazon business successfully. 

What advice would you give to someone who is brand new to online business and wants to get started selling on Amazon?

First, dive in and learn as fast as possible. Don't be somebody who decides to do everything on their own. I recommend learning from other peoples' experiences, as well as your own. That is how you will achieve results faster.

When I first started my business I had a little bit of savings. Thus, I was able to take the full leap into my business, even though I had no idea what I was doing. However, if you don't have this luxury, that is OK.

There are a lot of Amazon success stories of people who didn't start with a lot of money.

It took them longer to achieve the success that they desired, but they did it. If that's your situation, do it! There is no way to get the results that you want without putting in the time and effort to learn and take action.

Secondly, don't stress too much about the outcome. Have a general idea of how much you want to make, but don't get attached to that number. Show up every day and do the work. Keep learning and working hard.

Finally, get around other people who are either more successful than you or as motivated as you. If you surround yourself with entrepreneurial minds who want to be successful, you'll become that person as well!

This is how Matt Clark built his eCommerce brand to $2M per month in revenue in 2 years.

If you have a desire to create massive wealth in the new economy AND be entered to win a $20,000 price package, don't miss this free webinar training! It's on Thursday, June 10th @ 11 am CST/12 pm EST.

This is your opportunity to learn from multi-millionaire Amazon sellers who want to help YOU build a business leveraging the #1 e-commerce company in the world.

Do you want to discover the secret to creating financial freedom in the new economy? CLICK HERE to register for Matt Clark and Mike McClary's FREE upcoming ASM Evolution webinar! 

If you've been struggling to come up with a brand name for your business, I'm here to help you.

Your brand is your reputation. It communicates who you are and what you stand for. More importantly, it tells your customers what your business promises to deliver.

Did you know that 77% of customers make purchasing decisions based exclusively on the name of a company? This proves that the name you choose for your brand is critical to the success of your business.

In the words of Jeff Bezos, “Your brand is what other people say about you when you're not in the room.” In short, your brand name is everything, so let's make it something that people won't forget.

If you want to know eight criteria for choosing a great brand name, keep reading!

Watch the video below:

(Click here to watch on YouTube)

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Do you want to know which online business can best help you build a brand doing what you love? CLICK HERE to get instant access to my FREE quiz! 

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

A brand name can make or break your business.

This is why I recommend that you do your due diligence and take the necessary steps to establish a great name. The last thing that you want to do is invest time, money, and energy into building a business around a name that someone else is already using.

Moreover, ineffective branding can turn people off, so much so that they forget what your brand represents altogether. Research shows that 51 percent of consumers will automatically unfollow a brand that does something they dislike, and 27 percent will block or report them as spam. This is why building and maintaining a positive brand reputation from the onset is so important. Let's talk about eight criteria for choosing a great brand name.

1. Be Memorable  

You want people to remember your brand name, in such a way that they associate meaning to it. This is why it's important to do research to understand who your target audience is. Think of your brand as a representation of what you have to offer them. Also, you want your name to be easy to understand, spell, and pronounce. These factors will give you a huge competitive advantage from the get-go.

2. Define Your Brand Identity 

When people hear your brand name, you instantly want them to know what your brand represents. Using keywords that are relevant to your target audience will spark curiosity, making people interested in learning more about what you have to offer.

Here are some examples of great brand names – App Empire, Strength Camp, and Campfire Guitar Star. The moment you hear these names, you immediately get a sense of what these companies are about. What do you want your brand to say and how do you want people to feel when they experience it? People become emotionally connected to a brand when it stands for something that is important to them.

3. Decide To Self-Brand or Establish A Company Brand

A question that I get asked a lot is whether or not people should build a brand around their personal name or a company brand name. Those of you who follow me know that I chose the alternative route. Instead of using my name, Stefan James, I chose to build a brand called Project Life Mastery.

The reason why I decided to go with a company brand is that I didn't want to build a business that was only dependent on me. If I decide to bring in other influencers, coaches, or speakers to educate my audience, under my brand, I can do so. Also, if I want to sell my business one day, there is an option for me to do that.

People are more likely to buy a brand name versus one that is purely dependent on someone's personal name. The decision that you make will depend on the long-term vision that you have for your business. If you decide to use a personal brand name, I suggest that you change your name slightly, if it's one that will be difficult for people to remember, pronounce or spell.

4. Create An Emotional Connection

A brand is a name that people recognize and associate emotions with. Your brand identity is comprised of what your brand represents, what your values are, and how you want people to feel. I encourage you to take out a journal and write down whatever words come up for you that you associate with your brand.

Those words will help determine what your brand name will be. When I was brainstorming ideas for my brand, Project Life Mastery, these words spoke to me – inspirational, motivation, success, mastery, transparency, and freedom. As I've built my brand and created content with my audience, people have come to associate these feelings and emotions to my brand.

5. Research Your Competition 

Make a list and analyze your competitors' brand names. These brands will be operating in the same target market as yours. Type in keywords that are related to your business and make a list of those company names as well. I recommend taking the words that your competitors are using and adding them to your list.

I would also make a list of whatever words resonate with you. Go to Thesaurus.com and explore other variations of a word that you could use as part of your brand name. When I originally thought about Project Life Mastery, I loved the concept of mastery.

Since 2012, I have made it my mission to continually improve every area of my life. That's what I call Life Mastery. Years ago, I read the book, The Game by Neil Strauss. Inside his book, he talked about a self-development house he created called Project Hollywood. This is where a bunch of guys lived together for the purpose of improving their dating and social skills.

In my early 20's I started my own self-development house called Project Vancouver. The concept of life mastery can feel intimidating for people. However, the word, project depicts life mastery as a journey that one embarks upon, which is both tangible and possible. This is why I decided to integrate that word into my brand name.

6. Get the dot com version of your brand name

When people think of a brand name, they usually google the dot-com version. If someone owns the dot-com version of the brand name you are considering, you could encounter problems down the road.

Let's say that you decide to settle on a dot-net version. As you grow your brand, a lot of your audience members will automatically go to the dot-com version of your brand name. In turn, you will probably end up losing some of your audience members and customers.

Ideally, you want to own the dot-com version of your brand name, as well as the dot-net, the dot-org, and the dot-ca so that others can't take them.

7. Do A Trademark Availability Search

I encourage you to research the availability of your brand name ideas to ensure that nobody else has already trademarked them. We all have the ability to trademark our brand name in any country. If you choose a brand name and later find out that someone else owns the rights to it, you will be violating a trademark.

This becomes a huge pain. Someone can file a cease and desist letter and force you to stop using the name. Even worse, they could sue you. On top of that, you will be forced to re-brand which will confuse your customers and audience. If you live in the U.S., you can do a trademark search or file for a brand name trademark on The United States Patent and Trademark Office website. Other countries will have their own trademark website.

Keep in mind that you don't need to own a trademark right away. If you're just starting out and don't have any followers or customers yet, there's not much to protect. Filing a trademark costs money. I recommend trademarking once you've built up your brand to the point that it needs protection.

8. Create a Brand Logo 

You can create a logo inexpensively at Fiverr. Alternatively, you can go to 99Designs where you can get logos, graphics, images, or artwork done for your business.

Also, I suggest that you set up social media pages for your brand name on Twitter, Facebook, Pinterest, Instagram, etc. Reserve the name and get your accounts set up, even if you don't use the pages. Doing so gives your brand name an added level of protection.

This is how to come up with a great brand name for your business.

Your brand name is the face of your business. It represents who you are and what your business stands for. Instead of choosing a brand name based on what you like, consider the eight criteria that I spoke about above. If you do, I trust that you will be able to build a successful brand and business.

Do you want to know which online business can best help you build a brand doing what you love? CLICK HERE to get instant access to my FREE quiz! 

I want to share with you how to build a brand online. Building a brand is the ultimate competitive advantage in your business; it is what is going to allow you to succeed and prosper, long-term.

Jeff Bezos, the founder of Amazon.com once said, “Your brand is what people say about you when you are not in the room”. A lot of business owners focus on building a business, rather than a brand.

A study done by Inc. magazine and the National Business Incubator Association (NBIA) revealed that 80 percent of new businesses fail within the first five years.

A lot of people have a passion to build an online business, however they approach it with the mentality of creating/launching a product or service without building a brand. They ignore the asset that a brand can provide, long-term.

Watch the video below:

(Click here to watch on YouTube)

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Do you want to learn how to build a successful six-figure online brand? CLICK HERE to learn more about my Affiliate Marketing Mastery course!

Any product or service that you create today will eventually become irrelevant and obsolete because the world is always changing and evolving. Eventually other people will create new products or services that find better solutions to problems. It's rare to see a product that has lasted 50+ years. How many brands do you know that have been around that long?

When you create a brand, even though the world changes, you can continue to prosper because your brand will have value, whereas the products and services will not.

A brand is a name that mass amounts of people recognize and associate emotion to. For example, when Apple launches a new product, people line up outside of their store in order to get their hands on it because they have a feeling associated with Apple.

When I built ProjectLifeMastery, I focused on building my brand before I created or sold any products. I put out content in order to attract people and build a name for myself.  This is how I have been able to create a 7-figure internet marketing brand.

Eventually, I was able to create products and services underneath that brand, and they have evolved over the years. You need to have a long-term approach to building an online business. If you are merely in it to sell a product and make money, that wont last forever

I’m in this business to build a sustainable brand that can continue to grow as time goes on. If I am going to put in the work, passion, time, and energy into growing a business, than I want to make sure it lasts, long-term.

What is the best way to build a brand online? Create content.  By adding value, it attracts people to your brand. Sure enough, when you launch products, people will buy from you, because they like and trust you. There are multiple platforms where you can create content and promote your brand – Snapchat, Periscope, Instagram, Facebook, Twitter, etc.

Always remember that content is king. As a business owner, I believe that it is imperative that you create and share articles, videos, blog posts, podcasts, etc., with your customers.  It will give you a huge competitive advantage.

This is how I create business for myself, and what I spend most of my time doing. Today, most content that you find online is video. Research shows that, in 10 years from now, 90% of content online is going to be video.

The world constantly changes and you need to adapt with it. As Charles Darwin once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”. Commit to creating a strong, flexible online brand that people will remember, and that will be sustainable, long-term.

Video transcript

All right, guys. Let's talk a little bit about how to build a brand online. A brand is the ultimate competitive advantage in your business. It is what's going to allow you to succeed and prosper for many years to come.  The challenge is that a lot of business owners focus on building a business and not a brand. They don't have the mentality of building a brand, and unfortunately, the stats show that within a ten-year period, 96% of businesses fail.

Within the first year, half of them are gone. A 50% drop off. Within five years, 80%. Within ten years, 96% of businesses fail long-term.  There are lot of people out there that want to make money online, which is totally fine. You are free to do so, however, they are approaching it with the mentality of creating and selling a product or a service, and not building a brand, and the asset net value that it can provide, long-term. The challenge with that is that any product or service that you create today will eventually become irrelevant or obsolete.

Because, the truth is, the world is always changing

It's always evolving.  Any product that you create or sell that solves a problem or that meets a need, there will be people out there that are creating new products and services, and finding better ways to meet other people's problems and solve issues. It's very rare to see a product that has lasted over fifty years. Because the world is always changing, there are always going to be better solutions that are created as time goes on.

In the same way, how many brands do you know that have been around for fifty years? There are a lot more of them, because a brand gives you the ability to sell products and services underneath that brand.  As the world changes, you can continue to prosper because the brand has the value, whereas the products and services don't. I remember reading a great story about Steve Jobs.  He asked his team, “Guys, what business are we in?” His team said, “We in the business of selling computers”.

Steve thought about that and he said, “That's not the business that we need to be in.” He said, “The business that we need to be in long-term is to connect people with their passions.” Sure enough, Apple, the biggest company in the world, the biggest brand, they've had many different products throughout the years. They started with the computer, the Mac Book, and everything, and they grew from there, and because they recognized that, the Mac Book and all the other products they have are 15% of their business. Do you know what 85% of Apple is?

What are their products and business? The iPhone. Even this iPhone 7 that I have right here, within ten years from now, this is going to be an obsolete product. No one's going to be buying the iPhone 7 ten years from now because there's always better solutions being made available. Very important to understand that. Very important to recognize why it's important to build a brand. Because, by building a brand, you can launch products and services underneath it. Apple, when they launch a new product, I don't care what it is, Apple could launch anything they want.

People will line up outside of the Apple store for hours, and hours in advance to be able to get their hands on that product because they have a feeling, an emotion associated with Apple. What is a brand? The way that I define a brand is a name, a name that a mass amount of people recognize and associate an emotion to. That's all a brand really is. It's just a name that, hopefully, you have trademarked in some way, because that's, you want to protect that name that you have, but it's a name that a mass number of people recognize and associate emotion to.

Think of the biggest brands that you know out there, Coca-Cola, Apple, Microsoft. There are car brands of Ford, and Honda, Toyota, et cetera. There are many different brands out there, and if you look at them, you'll see how many products year after year they're always innovating, and innovation is what's going to allow you to prosper and succeed long-term. Building a brand, guys, one of the most important things.

Focus on building a brand

When I built Project Life Mastery, I focused on building my brand before I even created and sold any product. I focused on building a blog, and a YouTube Channel, and putting out content to attract people, and build a name for myself, my brand. Then eventually, from there, I was able to create products and services underneath that brand, and some of the products that I've created have evolved as the years have gone by. The brand is really what the value is in my business. It's not the products that I have, it's the brand value.

The name, the feelings that people associate with my brand. That's the key thing, guys. You got to build it up. That's got to be your mentality in your business, and you're going to have that long-term approach, because people that I know that make money online, they're just in it just to sell a product, make some money. Great. They can make some money, but how long is it going to last? What you don't realize is a lot of people out there making money online, and they only make money for a short period of time.

I'm in it, and hopefully, you are, as well, to build a business that can continue to grow as time goes on, and make more money as time goes on, and be sustainable. Because, if you're going to put the work, the effort, the time, the energy, the money, the passion into something, and then you better be in it for the long run. I don't know why you'd want to do anything for the short-term, right? You want to always think long-term and building something, building an asset that has value.

I know a lot of people out there, they just, they find a trick, a gimmick, a loophole, some sort of strategy that doesn't involve building a brand. Sure, they make money from it, but as things evolve and change, they've got to start all over again, right? They've got to build a new trick, or gimmick, or strategy, that they got to find to be able to always stay on top. Brand gives you the competitive advantage long-term, and by building a brand, too, other people can't compete with you.

Because why does someone spend $4,000 on a Louis Vuitton purse? Right? When you could buy another purse that's just as functional and practical for $20? It's the brand value that people associate to that. It gives them an incredible advantage in the market that other people can't compete with, with Louis Vuitton. There's a lot that I could say about building a brand, but the most, the ways that you could do it online. There are actually many different ways, but I think one of the most important, the most valuable ways is by creating content.

Content is one of the best ways of building a brand

Creating content and information, either in video, article, on social media, by creating content and giving that away, and adding value to other people, what that's going to do that's going to attract people to you. You're going to attract people, too, that are going to enjoy your content, and receive it, and benefit from it, and they're going to associate the value, the benefit that they get to your brand. Right? That's how I build my business. I create content, and we live in the content age, by the way.

If you look at online, what is available online is content. You go onto your Facebook feed, what do you see? Content, videos, articles, images, that's all content. Right? You go to Google, do a search, what shows up is content. You go to Instagram, what shows up is content. Snapchat, Periscope, all content. There are many different forms of content, but the content is king. You always got to remember that. You got to be a content creator in your business, which means that you got to put up articles, videos, every business has got to have a blog.

If you want to do YouTube, you can do that, as well. You can do a podcast. There are many different ways of doing it. Instagram, and Facebook, and Twitter, et cetera. Putting up content in those ways. Pinterest. There are many different platforms that allow you to be able to create content and be able to share it. Again, by you providing value, people associate emotion to that, and they're going to trust you. They're going to follow you. They're going to enjoy what you have to share.

Then, sure enough, when you launch products or you recommend a product, or whatever it might be, people are going to buy from you, because they like, know, and trust you. They're going to be more likely to buy from a brand that they recognize and that they associate emotion to, rather than no brand at all. If you're selling on Amazon, a physical product, why should people buy your product from you as opposed to anyone else?

Well, one of the reasons that give you an advantage is your brand, and by you creating content and sharing, and helping people in that way, there can be two different products. Someone is going to buy from you more than the other person because they know you. They like you. They trust you. Right? More than the other person. It might be a similar product they don't know anything about. Content is one of the best ways to build a brand. Okay.

Blog, YouTube, again, all the … I think you should do it all in business. I mean, I don't know why you wouldn't. Most content online today is video. If you look at Facebook, your Facebook feed. You'll see a lot more videos than anything else. Snapchat, Periscope, Facebook video. Video is big. I actually heard and read that in ten years, 90% of the content online is going to be video. Again, you've got to adapt. You've got to evolve. Do video. If you're uncomfortable on video, you got to get over it.

Okay. I mean, kids are growing up with video today, and I see kids that are fifteen years old that are crushing it on video. Where here, you're thirty, or forty, or fifty, sixty years old, and you're not willing to change and adapt to how the world is, and what people want, and what they desire. The world changes. You have to adapt to it. If you don't change or evolve, you're going to be left behind. As Charles Darwin says, “It's not the strongest of the species or the smartest that survives. It is he who is the most adaptable to change.”

You got to adapt to change

You've got to … We live in a world of transparency. That's what social media is, guys. It's people sharing. Sharing. Sharing themselves, their lives, what they're doing, et cetera, and again, that's going to give you a huge advantage if you can adapt as well. Okay. Creating content is key.

Another way, I mean, essentially what big companies do. Coca-Cola, for example. They create content, as well, but they put their content on TV, right? They have advertisements and commercials, and what they do, is they try to evoke emotion in some way to associate that with their brand. For example, Coca-Cola years ago, they took Michael Jackson. They had him in a commercial. Michael Jackson, a lot of people associate a lot of positive emotion to his music, and everything.

They associate that to Coca-Cola. Big brands, they go after celebrities to endorse their products. Because then they can use their brand value to help build their brand, to have them represent their brand, so there are things that these big corporations do. These big brands do that. They've got a very mainstream product that can really appeal to the masses, so there are things that they can do that might not be as relevant for you, but in terms of online, creating content is the way to do it. That's what I focus on. That's how I built my business.

Even if you're publishing books online, on Kindle, I don't care what business. I think every business can benefit from the content. I don't know which one can't. By you creating it, you can attract people, and again, promote a book, promote a product, promote whatever. Whatever that might meet the person's needs or be able to benefit from it. That's how you build a brand, guys. Create content. That's what I focus on. If you look at my business, that's where I spend most of my time doing.

Conclusion

It's one of the most important skills you can have in your business, that I would not outsource. I would learn to improve it and master it, because your ability to create content is going to improve as time goes on.  That is going to give you a huge advantage and help save you a lot of money as well. However, you could build a brand by having other content creators.  I know bloggers that have guest posters and contributors to their blog.

News channels, like CNN are all based on contributors. Journalists contribute to CNN. Wikipedia has tons of different contributors.  You can build a brand without having to create the content yourself. You can outsource content, but again, quality content is going to be more expensive, or you could bring in content creators and build a brand that way. There are many ways of doing it.

That's what I've done. That's what I focus on. That's what I try to teach and help people understand. A lot of this I teach inside my Affiliate Marketing Mastery Course, which is primarily focused on building a brand and how I built, be able to build my seven figure brand, Project Life Mastery, over the years and strategies that I teach and do for everything. Really, I'm very transparent in that program and share as much as I can in helping people to be able to do that, but I share a lot of it there.

If you guys what to learn more, go to affiliatemarketingmastery.com. I have a link below the description, but I'm going to end things here, guys. Hopefully, you enjoyed this video. Again, the mentality of building a brand, very important. Leave a comment below. Hit the thumbs up. I'll see you guys in the next video. Take care. Please leave a comment below or let me know any questions you have.  I'd love to hear what you think!