Anyone who follows me knows what a huge mentor Tony Robbin's has been in my life. His teachings have inspired me to transform every area of my life. 

I have had many life-changing experiences at Tony's seminars and events, which have helped shape my destiny. 

This is why I wanted to invite AJ Delorena, the founder of Talented Technologies to share his story of how Tony Robbins' Platinum Partnership transformed his life forever.

What Is the Tony Robbins Platinum Partnership?

With the Tony Robbins Platinum Partnership, you get access to a complete, transformational process that you can immediately apply for results. It includes:

• How to tap into your inner strength
• How to overcome obstacles
• How to break through in areas of your life where you are “stuck”
• Exercises for one year that assist with your personal development
• Personal trips with Tony Robbins and a group of people for life support

This particular process is a transformational approach to any of your life goals. Individuals have had breakthroughs with relationships, business, finances, and their lifestyle.

Take it away AJ!

I want to share with you how Tony Robbins' “Platinum Partnership” transformed my life. A little over five years ago I set off on what would be a life-changing and possibly life-saving journey.  The journey started when my wife signed us up to go to a Tony Robbins, “Unleash the Power Within” seminar as a belated birthday present.

After the seminar, we eventually enrolled in Tony Robbins’ Mastery University and Platinum Partnership group. I had just turned 50 years old. I was about 25 pounds overweight, which I equated to being a natural part of getting older. My blood pressure reading was 183/98 and I was suffering from what I didn’t realize was extreme adrenal fatigue.

I constantly felt exhausted and I was only getting 4-5 hours of sleep a night. My business was slowly crumbling, even though I was consistently working 12-14 hour days, seven days per week. My competitors were rising while I was struggling to effectively operate my business.

On top of everything, my marriage was falling apart due to my complete lack of focus. Things were going downhill fast. Little did I know, it was all about to turn around thanks to my personal development master and his program, Tony Robbins Platinum Partnership.

Initially, walking through the doors of my first UPW experience felt a bit over the top. The loud blaring music and people jumping up and down made it feel more like a rock concert than a personal development seminar. Yet, as the hours went on, I felt more motivated and invigorated than I had in many years The message began to resonate from Tony Robbins Platinum Partnership.

He was helping people tap into their inner strength to overcome obstacles and achieve greatness. His message helped me realize that my priorities and values had become completely distorted. Even worse, I realized my adopted beliefs were ruining my health, business, and relationships.   

By the third day, my wife and I were given the opportunity to meet Tony Robbins on stage to enroll in Mastery University. Neither of us hesitated. Our first Mastery University event, Date With Destiny, totally blew our minds. We witnessed countless interventions where Tony was able to almost instantaneously help participants reach breakthroughs.

Every intervention seemed as if it was directed towards me, and I experienced breakthrough after breakthrough. We completed the Mastery University with Business Mastery, Life and Wealth Mastery, and finally, Leadership Academy within only six months. Our new knowledge had progressed our lives at a surprisingly rapid pace.

My blood pressure dropped to 156/94, I made more business connections, created new sources of income, and re-connected with my wife. All of our success occurred in a short period of time and we were not ready for it to end.

The next logical step was to enroll in Tony Robbins Platinum Partnership. We had heard of the opportunity before but, frankly, it seemed way too expensive, time-consuming, and out of our league. We began talking to as many Tony Robbins Platinum Partnership members as we could in order to better understand their experiences. Their feedback and insights were astounding.

People told us stories of healed illnesses, saved marriages, and business growth of up to 1,000 percent. Others described their personal experiences with Tony Robbins Platinum Partnership, from one-on-one interactions to travels around the world. Their heartfelt stories were enough to convince us that signing up would be one of the most rewarding investments we would ever make for ourselves and our future. 

This was a big decision.

It meant that I would be spending a lot of time away from my business and a lot of money on the group membership. In the end, we decided that the benefits far outweighed the costs, and we signed up for what became the most rewarding experience of our lives.

We kicked off our Tony Robbins Platinum Partnership year with a trip to Whistler, Canada. We spent the mornings skiing or snowboarding on breathtaking hills with Tony and our fellow Platinum partners. The mountains we climbed were like a metaphor for what we could conquer in our new lives. We spent our afternoons listening to Tony and other world-renowned experts from the business and financial world. 

Our second trip was to Tony’s very own resort, Namale, on the island of Fiji. We used our time there to create new and improved business plans with the assistance of fellow Platinum members. Of course, Tony was there to provide individualized insights into each of our business plans. 

Our year ended with our favorite trip, which was located on the beautiful island of Kauai. This event was all about creating and sustaining relationships with our significant others.

We began our days with separate classes for men and women, in order to increase the polarity and attraction in our relationships. We spent the rest of our time listening to experts in the fields of intimacy, sexuality, and relationships.

Every day we did exercises to build more presence and a greater understanding of one another. We felt the love we had for each other intensify, and still feel its continuous growth to this day. This is how Tony Robbins Platinum Partnership transformed my life.

It has now been nearly five years since my wife and I traveled the world and began to utilize Anthony Robbins as our life teacher with the Tony Robbins Platinum Partnership. We are happy to say that we still feel the positive momentum and effects created by these events. I was able to turn my business around and reach higher profit margins with less time in the office.

I average 6-8 hours of sleep per night. It’s not unusual for me to leave my office early or in the middle of the day to take a yoga class or enjoy another activity. My blood pressure is now consistently healthy, around 119/78, and I have more energy in my fifties than I did in my twenties.

My wife and I are closer than ever, and we have even taken up new activities together, such as learning how to play the piano.

While the price tag was high, but I’m not sure I could put a price tag on my health, happiness, marriage, or business successes. I am so grateful for the time I spent with Tony Robbins Platinum Partnership and would recommend it to anyone looking to live up to their fullest potential while setting off on the adventure of a lifetime.

I hope AJ's story inspires you to invest in one of Tony Robbins' events. His teachings have changed mine, AJ's and his wife's life for the better, and I am confident they will do the same for you.

Do you want to learn more about the amazing work that Tony Robbins does? CLICK HERE to visit his website!

I was actually contacted by the Tony Robbins team to partner with them in their affiliate program, as well as to offer my subscribers a $20 off site-wide coupon. So if you want to purchase any Tony Robbins programs or products, use the coupon code MASTERY on checkout to save $20. Please note that I am now an “affiliate” for Tony Robbins and benefit financially if you decide to purchase through my link.

About the Author:

AJ Delorena is the founder of Talented Technologies and writes on their blog, The Bleeding Edge Of Tech. He founded Talented Technologies in 2008, after he had a successful career in Silicon Valley, in both IT Engineering and Sales roles. He saw a unique opportunity in the IT secondary market, as a quintessential Silicon Valley startup that quickly outgrew his garage in one month's time.

Notes from Stefan About Tony Robbins Platinum Partnership

I strongly believe in self-development and transformation. I know from my own experience that programs such as the Tony Robbins Platinum Partnership alters everything. And when you do that, it helps you to maximize your potential in every area of your life.

With the insights I’ve seen from others about this program, I know that it is a significant way to crush it in every area of your life.

Any program that you see from Tony Robbins does the same thing – it transforms you. It helps you get into the deepest, darkest parts of your subconscious and begins changing it.

How?

You have patterns, beliefs, and thoughts that cause you to change how you live and what you decide to do. This is what stops you from reaching the ultimate success that you want to.

With programs like the Tony Robbins Platinum Program, everything changes. You now have access to get to the places that you struggle with, look them in the eye and alter what happens.

What You Really Need

There is only one thing that everyone needs in their lives. It is to take the journey of living to our full potential.

We may or may not have finances, the relationship we want or the lifestyle that we dream of. It always leads to one thing – what do you need to change in your life?

This is exactly what the Tony Robbins Platinum Partnership makes everyone look at. It is similar to his programs and books like Unleash the Power Within and Date with Destiny.

You find, for the first time in your life, that you have more potential to reach your goals and to get to your core power. When you do this, it is possible for you to build the life you want.

I know that if I didn’t go through the self-development processes like the Tony Robbins Platinum Partnership, then I wouldn’t be where I am today. By working on things like this, I have been able to find greater success and mastery in every area of my life.

If you are struggling with relationships, work on it. Too often, we run away from the things that don’t work and stay in that area. Instead, look at what patterns and beliefs you have and change it.

If you are struggling with business and finances, work on it. Something like the Tony Robbins Platinum Partnership can help you to get through monetary blocks and to open up to your complete potential. Look at that and find a way to succeed.

If you aren’t happy with your life, work on it. Change your approach, your lifestyle and what you do. Take small steps every day and find the life hacks that will work to give you the results that you really want.

The Tony Robbins Platinum Partnership is a way to reach success. Why? Because you have a chance to work on everything you want or need in life. You have the chance to break through and to get the results that you want. And, you have the chance to be a part of an exclusive group that is doing the same thing.

That’s a powerful formula, brought by one of the most influential people of our time, to help you live the life you really want.

Is This the Formula You Need?

There are many that are uncertain of which program to join with Tony Robbins. Some are geared toward your specific needs at the time, while others may not help you to reach your full potential until it’s the right time.

The Tony Robbins Platinum Partnership is for those that are dedicated to their transformation at a specific level and are interested in a longer program to get the breakthroughs they need.

I’ve personally gone through other approaches with Tony Robbins that have had similar results and have assisted with the immediate transformation that I need.

Here are some of the programs you can see that I’ve reviewed:

• Unleash the Power Within
• Break to Your New Life 
• Date With Destiny 
• Business Mastery 
• National Achievers Congress 

Of course, Tony Robbins is known for his hundreds of programs and assistance with others who want to reach their full potential. These are only a few of the powerful programs that you can look at for the formula you really need.

Here’s a way to find if the Tony Robbins Platinum Program, or another program, will work best for you.

• How familiar are you with Tony Robbins’ work?
• Have you done any transformational work in the past?
• Do you want a program that is longer and follows this format?
• What are your goals?
• What areas are you “stuck” at and want to break through with?
• What is your intention for joining the Tony Robbins Platinum Program?

If you are new to Tony Robbins or haven’t worked with self-development, then I would suggest a different route. Work up to the Platinum Partnership at a later date and make sure that it is the right mentorship program for you.

Also, look at your goals and breaking points. See what programs may be of greater assistance to you as well as what the Platinum Partnership may offer that others don’t. You may find that there are other programs that are just as effective.

The most important part of the Tony Robbins Platinum Partnership, or any other program, is the commitment you have to yourself. When you become conscious about your own self-development and your approach to life, then you will find greater results that help you to get the solutions you want from life.

Commit to Mastery and to your growth. The programs you need are waiting for you to build the life you want.

Are you ready to turn what you already know into next level success and impact? CLICK HERE to join Tony Robbins and Dean Graziosi’s Knowledge Broker Blueprint!

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

Interested in attending a Project Life Mastery event? My mission with Project Life Mastery is to inspire and help others to tap into their unlimited potential so that they can live extraordinary lives. I am dedicated to sharing the knowledge, tools, resources, and strategies that have contributed to my success in life and business.

One of my goals for this year is to host more events. This is a great way for me to connect and network with like-minded people who share my passion for personal growth and development.

In the past, I’ve hosted events in my penthouse in downtown Vancouver, but I understand that it can be inconvenient for many people to come all the way to Canada. Because of this, I have decided to host more international events.

Watch the video below:

(Click here to watch on YouTube)

Do you want to attend a live, in-person seminar, workshop, or mastermind event, hosted by myself? CLICK HERE to email me if you want me to visit your city!

This year, my travel schedule is as follows:

April & May: Australia

October: London

November & December: Los Angeles

Interested in attending a Project Life Mastery event?  If you live in any of these cities and you would like me to put on a one-day workshop, seminar, or mastermind event, email me and let me know what city you live in.  If your city is not on my list, but there is enough demand for me to host an event in your city, and it makes sense from a business stand-point, then I will strongly consider it.

I hope that I get the chance to meet you in-person one day and be able to make an impact in your life.

Do you want to attend a live, in-person seminar, workshop, or mastermind event, hosted by myself? CLICK HERE to email me if you want me to visit your city!

I have created a new and improved version of K Money Mastery which is called, Mastering Book Publishing!

I just got back from attending the Traffic & Conversion Summit in San Diego, California about two weeks ago.  It was an incredible event!  I met a lot of really amazing, successful internet marketers and also learned a lot also.  If I don't make an extra $100,000 this year in my business, then shame on me, because the information and content was top-notch.  In this video blog, I wanted to share the biggest thing I learned from attending the Traffic & Conversion Summit that is applicable to ANY business on the planet, offline or online.

Watch Part 1 below:

(Click here to watch on YouTube)

Watch Part 2 below:

(Click here to watch on YouTube)

Creating A Sales Funnel For Your Online Business

One of the biggest topics that was covered by Ryan Deiss and Perry Belcher at the Traffic and Conversion Summit was the importance of building your sales funnel for your business.  Although I got MANY take-aways and big “aha's” from the event, I found this to be the most important thing for any business to maximize it's revenue.  Ryan Deiss talked about the 5 parts of the funnel, which are explained more in details below.

1. Lead Magnet

Every business needs to collect “leads” or potential prospects, before you can even consider selling anything.  While you can send traffic or visitors directly to your product page, it's more beneficial to develop a relationship with them first and provide value, as then those prospects will be more likely to buy stuff from you in the future.  This is where the Lead Magnet comes in.

A Lead Magnet is a free, ethical bribe to get someone to opt-in to your e-mail list or newsletter.  This is a small chunk of value that provides instant gratification, delivered immediately.  It's often an ultra specific solution to an ultra specific market.  Preferably, it should promise one big thing and speaks to a known desired end result.

The lead magnets that I currently have for my business are the following:

Life Mastery Toolkit

Free Video Reveals Exactly How I Make Over $8400 Per Month Selling Kindle Books That I Didn't Write

Based on what I learned from the Traffic and Conversion Summit, I can definitely improve what I currently have.  It's also useful to have multiple lead magnets that you use in different ways, to get people into your sales funnel.  For example, for my Mastering Book Publishing I'm creating more lead magnets of valuable stuff that I'm giving away that will help get people in the door and learn more about me.  

For ProjectLifeMastery.com, I'm re-doing my lead magnet based on a survey that I sent out recently to my followers, so that it'll be more targeted and valuable to them.  You'll also see that I have my lead magnet available on the sidebar and below each blog post.  I also recently installed something called OptinMonster, which is a pop-up that appears when people exit my blog for the first time (you only see it once) that invites people to enter their e-mail to get access to my Life Mastery Toolkit.  So far, this has been huge for my business and has improved my conversion rate by 10%.

The bottom line is that EVERY business needs a lead magnet.  You need a way to get your prospects information so that you can begin to create a relationship with them.  If you have a retail store, you could ask for your prospects e-mail and enter them into a survey to win some cool stuff, which is also a lead magnet.  If you are McDonalds, you can send visitors on the internet to enter their e-mail address onto your website so that you can begin to send them coupons or build a relationship with them.  It works in almost EVERY instance.

With Kindle Publishing, I have many lead magnets set up within my Kindle e-books that I teach in my course.  If I have a book on dating advice for men, then I'll create a squeeze page using LeadPages that will offer something for free to help them meet women.  The lead magnet could be “Free Video Reveals How To Approach A Girl And Get Her Number In 3 Minutes!” and then have people that have read my Kindle e-book head to that page and enter their e-mail address.  Now they are in my sales funnel and there's an opportunity to build a relationship with them, provide value, and begin to make money from them by selling other stuff deeper in my sales funnel.

2. Tripwire

The Tripwire is a “one problem, one solution” type product that is relatively inexpensive.  It's a low barrier entry, impulse buy for people.  This could be a $7 e-book or video that teaches something very specific.

One thing that Perry Belcher said at the event is the following:

Today is the hardest time ever to get people to part with their money for the first time.  It's also the easiest time to get the money after the 2nd, 3rd and 4th time.

This is very true.  These days, most people are very skeptical to buy things online.  That's why you need to offer them something inexpensive that they can easily buy, which helps them begin to trust you more and build a deeper relationship with you.  You are also establishing the relationship of them buying from YOU.  Once someone buys something from you one time, it's much easier to get them to buy more stuff from you.    That's why the Tripwire is so important – it must be an irresistible, super low risk offer that converts prospects into buyers.  It has to have a high perceived value, as well as high ACTUAL VALUE, so that it's a positive first transaction for your prospects.  It also has to be useful, but somewhat incomplete so that it can seamlessly lead into the core offer.

Dopamine is released when people buy stuff.  They immediately feel good.  They often want MORE of this and it can be addictive to consumers.

An example of a Tripwire in my business is my Kindle Money Mastery e-book on Amazon.  This is an e-book that I sell for $2.99 that has a lot of valuable information in it in regards to Kindle publishing, but is also incomplete.  It has a high perceived value (and actual value) with over 78 reviews and is an impulse buy for people.  The purpose of this e-book is primarily to get people in the door and to establish a relationship with them.   It then seamlessly leads into a lead magnet (the free video), which then leads into Mastering Book Publishing program.

Every business needs an inexpensive offer to get people accustomed to buying stuff from you.  I personally need MORE of these in my business, which I am working on right now, as it's so important.  If you attempt to sell someone on something too expensive right out of the gate, then it won't convert as high as if you have them buy something inexpensive from you first.

3. Core Offer

The Core Offer is your flagship product or service.  It's the offer that you are most known for.  The goal is to optimize total revenue, as you aren't going to make much money at all on the tripwire.  In my case, it is my Mastering Book Publishing program.  Even my coaching program is a “core offer” that is available on my blog, that is a consistent stream of revenue for me.  This could be a $47 to $497 type product that you sell.

When it comes to the Core Offer, the biggest takeaway I received was that you always need to be testing and optimizing things with it.  You need to be improving and testing things religiously on your sales letter, as little changes can make a big difference.  I now use Visual Website Optimizer to test different headlines, colours, prices, exit page, etc…  A little change can boost your conversion rate by 5 or 10%, which can be a lot of extra revenue.

4. Profit Maximizers

Profit Maximizers are essentially ways to offer more products or services to your existing customers.  It's a way to further monetize each customer and get more of a long-term value from them.  This can be an up sell, cross-sell, slack adjusters (events or consulting), bundles and kits, value buckets, line extensions, or recurring billing.  The Profit Maximizers must be something that adds MORE value to the customer and helps them further along in their path.  For example, a simple one after someone buys your product could just be “Need help?  Let me help you apply everything and set up your online business”, which is essentially coaching.  There's so many people that buy stuff but are too lazy to apply it, so providing extra help for customers can be an easy up sell that a lot of people would take you up on.  In my case, I've had many people that have purchased my Mastering Book Publishing course decide to work with me 1-on-1 so that I can help them make even MORE money from everything and actually apply it and be accountable.

If you visit Amazon.com, they are masters at Profit Maximizers.  Usually when people go to Amazon.com to buy something, they often end up buying a LOT MORE STUFF than they had originally planned.  This is because Amazon recommends more products to them and offers them more.  Very brilliant idea.  Amazon tests this so much that they know what they are doing with it.  When you go to McDonalds, they ask “Would you like fries with that?”, which is an upsell that makes them more money.  EVERY business needs to do this.

In my case, I have an upsell for my Mastering Book Publishing course called Full Disclosure membership.  It's a recurring billing membership, where you get access to more advanced lessons, interviews with Kindle publishing gurus, live book reviews, Q&A videos with me, as well as access to our Facebook community.  I make sure to add more content and provide lots of value every month to the members area and group, and so people stay on board with it as it helps them make more money on Kindle.

I'm currently working on developing more Profit Maximizers in my business, which are a few projects I mentioned in my 2014 goals.  I'm working on developing some softwares that will help people make more money from their Kindle books, as well as some services that can help people also.  The reason why I came up with these Profit Maximizers is I noticed some problems that are yet to be solved for my customers (and for myself), and so I figured I'd take the liberty to find a solution to them.  If you can provide a solution to peoples problems and it meets their needs, then it's an easy sell for them.

5. Return Path

The Return Path is a way for you to take your prospects and walk them through the process to complete the steps mentioned above.  This is likely an e-mail follow-up to your prospects or customers, helping them see the value in purchasing your tripwire, core offer, or profit maximizers.  It could even be something sneaky like Facebook ads, which you can set up so that you target people that are prospects but have yet to purchase certain products that you have.

At a certain point, if your prospects aren't buying from you (usually after 90 days), then Ryan Deiss mentions that you add them to something he calls “The Bucket”.  In the bucket, you are essentially being an affiliate and promoting other products that can help them.  After 90 days, these people likely aren't going to buy from you, so it's worthwhile to see if there is something else out there that they will resonate with.

The key to making this ENTIRE process successful is to continuously be adding value to your prospects and customers the entire way through.  You MUST put their needs above your own, ensuring that you are looking out for their interests.  If you fail to deliver on something or sell them something that sucks, then they will lose trust and relationship with you, and will likely never buy from you again or listen to you.  

However, if you continue to provide value and help them, then they will be more likely to trust you and buy more stuff from you.  It's a very delicate balance.  I believe one of the reasons why I've been so successful with my blog is because I provide SO MUCH VALUE for free to people, spending hours putting out these videos and articles for free, which means that when I do offer a product or service, people are more likely to buy from me because they trust me and I've already helped them so much.

This sales funnel was the biggest thing that sunk into brain after attending the Traffic & Conversion Summit.  Of course, there's many more things, but then this article would go on forever.  I'll work to summarize some of the other lessons and takeaways that I got from it, but for now this is the biggest thing that is still fresh in my mind.  

I also think it's the most important thing and EVERYONE needs to optimize their sales funnel fully in their business to get the most out of it.  Finally, if you ever get a chance to attend these types of internet marketing events, then you absolutely should.  The information and value you will get can be powerful and really help you grow our business.  You can also meet a lot of amazing, successful people that will inspire you.

If you want to get access to the entire Traffic & Conversion Summit notes, click here.