I know how important a well-crafted lead magnet is for generating more traffic to your website, which is why I invited Marie, a graphic designer, writer and founder of SmartLeadMagnets, to share with you the ultimate guide to creating a conversion-optimized lead magnet for your business. Take it away Marie!

I would like to share with you the ultimate guide to creating a conversion-optimized lead magnet. How you do this is vital because simply offering a lead magnet won’t motivate people enough to subscribe.

As a business owner, the most important thing that you can do is create highly relevant content that your readers value. So much so, that it motivates them to provide you with their email address, which will add to your sales funnel.

Valuable content is the kind that grabs your audience’s attention because it offers them information on how to solve a problem that they are having. The first step is to do your research and find out what your audience’s biggest issue is, and what they can do to overcome it. Here’s how you can go about doing that.

Solid Research Leads to Success

Clearly, you cannot assume that you understand what your audience’s issues are without doing any research. If you try to do this, you will waste a lot of time and money. I once did this and I paid the price.

I tried to build a business, without first making sure that I had a solid enough foundation. Do not make the same mistake that I did.

If you’ve got an email list that you’ve already compiled, send out an email asking the recipients what they are struggling the most with. If you don’t have an email list, you can still move forward by engaging in the following strategies.

1. Use Buzzsumo For Research

Buzzsumo is an amazing tool that allows you to view which content is being shared the most. First, collect the keywords that pertain to your industry and niche. Then enter them in the search box and the posts that are being shared the most will appear. The titles, headings, and keywords will reveal which problems your audience needs solutions for and the issues that most concern them.

2. Search Relevant Forums

You can also search online for the most active forums pertaining to your niche. Look through all the topics that are being discussed and narrow down your search to bring up the posts that are getting the most replies. Search for the most popular ones as well. These posts are a virtual goldmine of the types of questions that your audience wants answers to.

3. Use Quora

Quora is a free platform for pinpointing the major obstacles that are facing your market. It allows you to question others on which challenges they are having the most difficulty with. You can also ask what features they are seeking in a product and/or service. Because there are such a huge number of questions being asked on all different topics, Quora can help you a great deal in coming up with lead generation strategies.

4. Use Analytics to Monitor Traffic

Having a tool like Google Analytics is a great way to to track traffic to your webpages, videos, posts and/or downloads. In assessing the data, make note of the type of content that is getting the most activity and ask yourself what problems or challenges you are helping your readers overcome. What solutions do you offer?

Method of Delivery Makes a Difference

When doing your homework, make note of the most popular manner in which your audience consumes their content. There are many different options: podcasts, courses, webinars, eBooks, blog posts, videos, newsletters, etc.

You need to determine which method will most appeal to your audience in delivering your lead generator or magnet. Do whatever you can to offer valuable, relevant content that resonates with your audience, and deliver it via the medium that they find most useful to garner the results that you want.

Critical Elements of An Effective Lead Magnet

Here is what you can do to make your lead generator so tempting, that it’s nearly impossible for people to resist it!

1. It must provide the solution to a problem.

If you want to convert your audience, you’ve got to deliver on the promise spelled out in your title or headline.

2. The more detailed you are, the better.

In order to get conversions, you must be as specific as possible in explaining or describing your solution.

3. Give them a quick taste of success.

Once your audience has consumed your content in whatever medium you’re presenting it in, he or she should be able to immediately go out and apply what they’ve learned to achieve a tangible result.

4. Offer something of “high-perceived value”.

Your prospect must believe that what you’re offering is extremely valuable to them. The easiest way to do this is by offering something of value for FREE. To establish perceived value, assign a dollar amount to what it is that you’re offering for free, and announce the value of your lead generator or magnet right on your opt-in or landing page.

5. Make it easy to read and comprehend

It doesn’t matter what topic you’re discussing or what medium you’re using to deliver your message, your lead generator must be easy to access, comprehend and digest. People have a short attention span, and they’ll just click out and look someplace else. Keep your audience engaged.

Tips To Convert Visitors Into Buyers

Once you have created high quality content that attracts visitors to your website, now you have to find a way to convert your visitors into buyers. Here are some guidelines for how you can boost your conversion rates to the maximum.

1. Write a compelling eye-catching title or headline.

Point out the specific problem that you are promising to solve and describe the benefit. Just naming the problem or pain point is not enough. They must be clear about how this is going to benefit them or they will not sign up.

2. Write your copy in an active, not passive voice.

This keeps your reader’s attention so that they will actually listen to your message. You want them to feel like you’re speaking right to them, so that you will get their full attention and engagement.

3. Be up front and direct.

When describing the problem that you will solve and how your prospective customer will benefit, do not meander. Ensure that your message is perfectly clear, without being confusing. You want your audience to feel confident enough to quickly sign up, in a matter of seconds.

4. Create a sense of urgency.

Unless your audience feels that there is a level of urgency to act, they will have no reason to decide. Tell your audience that you are only going to offer your eBook, for FREE, for a very limited time.

5. Visually represent your brand with your lead generator or magnet.

You want something this important to be well-designed. If you have the talent and time to do this without compromising quality, then go ahead. However, it might be wise to hire a professional to create this for you.

So, there you have it! That is the ultimate guide to creating a conversion-optimized lead magnet. Have you ever created a lead magnet to build your list? What tips do you have for someone starting out?

Marie is a graphic designer, writer and founder of SmartLeadMagnets, a done-for-you lead magnet service that delivers engaging, high-quality content, without the heavy lifting. Have a burning question about lead generation? Click here to get in touch.

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

I would like to share with you how to detox mercury from the body. This information is based on my personal experience with mercury toxicity.

After months of research, reading books, and meeting with my naturopath, I am still going through the process of detoxing mercury from my body. All the knowledge that I have learned from these different sources has really empowered me to be proactive with my health.

Oftentimes, people don’t do anything about their health until it’s too late. Your health is your wealth. Be proactive, take action, and invest in it. Without health, you have nothing.

In the words of Josh Billings, “Health is like money. We never have a true idea of its value until we lose it.” Are you ready to take control of your health and learn how to detox mercury from the body?

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”http://www.buzzsprout.com/9299/560190-plm-465-how-to-detox-mercury-from-the-body.mp3″ background=”default” ]

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

If you have experienced mercury or lead toxicity, I want to share with you what I have learned thus far that has helped me in my detoxification journey.

A lot of people have mercury or lead toxicity in their bodies, but they have no idea. This blog post is also for you, as it will create awareness about this health issue.

I’m not a doctor. This is purely based on my own experience.

By all means, please do your own research and due diligence in order to get the best help that you need in order to get yourself back to optimal health and wellbeing.

One year ago, Tony Robbins, who many of you know is a big mentor of mine, publically shared that he was diagnosed with mercury toxicity. His story inspired me to get tested as well.

A few months ago I did an EDTA/DMPS chelating agent test. This process involved putting an IV into my vein, and the chelating agent went into my bloodstream, pulling out minerals and toxic metals that I had in my tissues.

I then collected my urine for 12-24 hours and sent it a lab for analysis, which then determined the levels of metals that were in my body.

I shared my heavy metal toxicity results online, because I wanted to spread awareness of the harmful effects of mercury toxicity. I was shocked by what I found. Immediately, I took action.

The question is, “How did I get heavy metal toxicity?” There are multiple reasons why this can happen. Sometimes you can get this because of genetics, fish, lead-based paints or construction sites, or from the mercury that is found in cavity fillings, otherwise known as, amalgam.

If you decide to remove your mercury amalgam fillings, it is so important that you follow a safe protocol. Do your research and find a dentist that is trained in this procedure. I recommend that you read Andy Cutler’s book, Amalgam Illness, Diagnosis and Treatment : What You Can Do to Get Better, How Your Doctor Can Help, in order to learn more about the effects of amalgam on the body.

My naturopath recommended that I do more IV chelation therapy, but I wanted to do more research, because I read that there can be negative side effects with this form of therapy.

I found a website called, DMPS Backfire, where people share information regarding DMPS, and the adverse effects that the drug has on the physiology of the body. The information was shocking, but informative, especially for those who have been advised by their doctors to do IV chelation therapy.

After some more research, I came across a man named, Andy Cutler, who teaches a safe protocol of how to detox mercury from the body. Andy Cutler created a Facebook group, comprised of a community support group of people who are detoxing from mercury or lead toxicity, which I found to be super helpful.

Based on what I learned from Andy Cutler's protocol, I want to share with you the safest and most natural way of how to detox mercury from the body.

Below is a description of the detox process that I am currently going through. This is how to detox mercury from the body:

I take ALA, in conjunction with DMSA or DNPS, in an oral form. The ALA acts by pulling the metals out of your tissue. I recommend starting at a low dose in order to see how your body reacts. This will determine how your body is detoxing.

This process can take anywhere between 3 days to 3 weeks. Start with 12.5 milligrams of Alpha Lipoic Acid (ALA), which is a small amount. Most capsules of ALA are 100-milligrams, so you will need to divide the dose.

Do this every 3 hours, including while you sleep. You need to follow this protocol religiously and exactly as outlined in the protocol.

However long it takes for you to finish one round of capsules, take that same amount of time, off. Then, do another round, at a higher dose, and keep upping it. Keep in mind that the goal is not to be aggressive with this detox process. Doing so can be dangerous.

I recommend sweating while you are detoxing, as this is a great way to release the toxins from your body. A solid sauna or steam is a great idea.

If you want to learn more about how to diagnose mercury toxicity and safely remove toxic metals from your body, I highly recommend that you read David Hammond's book, Mercury Poisoning: The Undiagnosed Epidemic: Source of Mercury and How To Detox.

It can take 1-2 years to detox mercury out of your body, and 4+ years if you have severe levels of it in your body. It’s a long-term journey, but what other option do you have? It’s a sacrifice, but if it means that you will be happier and healthier in the future, it’s worth it.

Taking care of my health is my top priority. I hope this information on how to detox mercury from the body empowers you to be proactive with your health, and take the necessary steps in order to rid your body of these harmful toxic metals.

Take it from Loretta Lanphier – “If you are not making choices towards wellness, you are choosing illness. Use your power of choice wisely.”

Are you ready to learn 3 signs that your body is ready for a detox? CLICK HERE to read the article that I wrote on Medium!

I would like to share with you 3 ways to build a strong online brand. Building a brand is the secret to long-term success with any online business.

In today's world, first impressions mean everything. The reality is that consumers judge an online business, first and foremost, based on its outward appearance.

In his book, Blink: The Power of Thinking Without Thinking, Malcolm Gladwell said, “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.”

Research shows that a visitor will only spend 10-20 seconds on a website, which is why it is so important that you clearly communicate what your online business represents. This is where the power of personal branding comes into play.

In the words of Jeff Bezos, “Your brand is what people say about you when you are not in the room.” What does your online brand say about you?

Do you want to learn how to master your online business? CLICK HERE to join my Online Business Mastery Accelerator program!

Branding is all about image. It is a representation of who you are and, if done correctly, it has the power to grow your fan base and elevate your credibility.

Below are 3 ways to build a strong online brand:

1. Research Your Target Market

Building a brand is a waste of time if you don't target the right audience. If you don't know who is likely to benefit from doing business with you, how do you expect to make any money? The value that you are offering must be relevant to your target market. Do your research to find out who they are, where they are located, and who else is competing for their attention.

When you have a good understanding of your target market, you will have the knowledge that you need in order to connect with that audience and achieve your brand goals.

2. Create High-Quality Content

Are you always creating high-quality content on your website on a consistent basis? If not, it's time to start. This is what has allowed me to build my brand and become so successful online.

The modern-day consumer is inundated with content online. In order for your content to stand out and make a positive impression with readers, it has to be compelling and engaging.

Content is at the core of today's marketing strategies; it is an effective way to demonstrate your expertise and stand out from the competition. Seth Godin said it best, “Content marketing is the only marketing left.”

3. Think Long-Term

In order to achieve success in your online business for years to come, you need to think long-term and build a strong foundation. If you adopt a ‘get rich quick' mentality, your business won't be around for long.

In order to achieve online business mastery, you need to fall in love with the process of building your brand. Successful brands that stand the test of time are those that have evolved their online behaviors for the purpose of creating more opportunities to engage and connect with their target market.

These are 3 ways to build a strong online brand. Don't ignore the asset that a brand can provide. A strong brand is one of the greatest gifts that a business owner can give to themselves.

In the words of Steve Forbes, “Your brand is the single most important investment you can make in your business.” Are you ready to build a million-dollar online brand that you are passionate about?

Do you want to learn how to master your online business? CLICK HERE to join my Online Business Mastery Accelerator program!