I know how important a well-crafted lead magnet is for generating more traffic to your website, which is why I invited Marie, a graphic designer, writer and founder of SmartLeadMagnets, to share with you the ultimate guide to creating a conversion-optimized lead magnet for your business. Take it away Marie!

I would like to share with you the ultimate guide to creating a conversion-optimized lead magnet. How you do this is vital because simply offering a lead magnet won’t motivate people enough to subscribe.

As a business owner, the most important thing that you can do is create highly relevant content that your readers value. So much so, that it motivates them to provide you with their email address, which will add to your sales funnel.

Valuable content is the kind that grabs your audience’s attention because it offers them information on how to solve a problem that they are having. The first step is to do your research and find out what your audience’s biggest issue is, and what they can do to overcome it. Here’s how you can go about doing that.

Solid Research Leads to Success

Clearly, you cannot assume that you understand what your audience’s issues are without doing any research. If you try to do this, you will waste a lot of time and money. I once did this and I paid the price.

I tried to build a business, without first making sure that I had a solid enough foundation. Do not make the same mistake that I did.

If you’ve got an email list that you’ve already compiled, send out an email asking the recipients what they are struggling the most with. If you don’t have an email list, you can still move forward by engaging in the following strategies.

1. Use Buzzsumo For Research

Buzzsumo is an amazing tool that allows you to view which content is being shared the most. First, collect the keywords that pertain to your industry and niche. Then enter them in the search box and the posts that are being shared the most will appear. The titles, headings, and keywords will reveal which problems your audience needs solutions for and the issues that most concern them.

2. Search Relevant Forums

You can also search online for the most active forums pertaining to your niche. Look through all the topics that are being discussed and narrow down your search to bring up the posts that are getting the most replies. Search for the most popular ones as well. These posts are a virtual goldmine of the types of questions that your audience wants answers to.

3. Use Quora

Quora is a free platform for pinpointing the major obstacles that are facing your market. It allows you to question others on which challenges they are having the most difficulty with. You can also ask what features they are seeking in a product and/or service. Because there are such a huge number of questions being asked on all different topics, Quora can help you a great deal in coming up with lead generation strategies.

4. Use Analytics to Monitor Traffic

Having a tool like Google Analytics is a great way to to track traffic to your webpages, videos, posts and/or downloads. In assessing the data, make note of the type of content that is getting the most activity and ask yourself what problems or challenges you are helping your readers overcome. What solutions do you offer?

Method of Delivery Makes a Difference

When doing your homework, make note of the most popular manner in which your audience consumes their content. There are many different options: podcasts, courses, webinars, eBooks, blog posts, videos, newsletters, etc.

You need to determine which method will most appeal to your audience in delivering your lead generator or magnet. Do whatever you can to offer valuable, relevant content that resonates with your audience, and deliver it via the medium that they find most useful to garner the results that you want.

Critical Elements of An Effective Lead Magnet

Here is what you can do to make your lead generator so tempting, that it’s nearly impossible for people to resist it!

1. It must provide the solution to a problem.

If you want to convert your audience, you’ve got to deliver on the promise spelled out in your title or headline.

2. The more detailed you are, the better.

In order to get conversions, you must be as specific as possible in explaining or describing your solution.

3. Give them a quick taste of success.

Once your audience has consumed your content in whatever medium you’re presenting it in, he or she should be able to immediately go out and apply what they’ve learned to achieve a tangible result.

4. Offer something of “high-perceived value”.

Your prospect must believe that what you’re offering is extremely valuable to them. The easiest way to do this is by offering something of value for FREE. To establish perceived value, assign a dollar amount to what it is that you’re offering for free, and announce the value of your lead generator or magnet right on your opt-in or landing page.

5. Make it easy to read and comprehend

It doesn’t matter what topic you’re discussing or what medium you’re using to deliver your message, your lead generator must be easy to access, comprehend and digest. People have a short attention span, and they’ll just click out and look someplace else. Keep your audience engaged.

Tips To Convert Visitors Into Buyers

Once you have created high quality content that attracts visitors to your website, now you have to find a way to convert your visitors into buyers. Here are some guidelines for how you can boost your conversion rates to the maximum.

1. Write a compelling eye-catching title or headline.

Point out the specific problem that you are promising to solve and describe the benefit. Just naming the problem or pain point is not enough. They must be clear about how this is going to benefit them or they will not sign up.

2. Write your copy in an active, not passive voice.

This keeps your reader’s attention so that they will actually listen to your message. You want them to feel like you’re speaking right to them, so that you will get their full attention and engagement.

3. Be up front and direct.

When describing the problem that you will solve and how your prospective customer will benefit, do not meander. Ensure that your message is perfectly clear, without being confusing. You want your audience to feel confident enough to quickly sign up, in a matter of seconds.

4. Create a sense of urgency.

Unless your audience feels that there is a level of urgency to act, they will have no reason to decide. Tell your audience that you are only going to offer your eBook, for FREE, for a very limited time.

5. Visually represent your brand with your lead generator or magnet.

You want something this important to be well-designed. If you have the talent and time to do this without compromising quality, then go ahead. However, it might be wise to hire a professional to create this for you.

So, there you have it! That is the ultimate guide to creating a conversion-optimized lead magnet. Have you ever created a lead magnet to build your list? What tips do you have for someone starting out?

Marie is a graphic designer, writer and founder of SmartLeadMagnets, a done-for-you lead magnet service that delivers engaging, high-quality content, without the heavy lifting. Have a burning question about lead generation? Click here to get in touch.

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

Selling on Amazon can be a lucrative, life-changing business with the right guidance.

Today I want to share how to start selling on Amazon. Do you dream of launching an Amazon business, but don’t know how to get started? I'm here to show you how!

At the Amazing Selling Summit in Las Vegas I had the opportunity to interview Matt Clark, who is the co-founder of Amazing.com and the Amazing Selling Machine.

Matt Clark is the definition of entrepreneurial success. He has built three multi-million dollar companies and now dedicates his work to teaching entrepreneurs how to launch and grow online businesses.

Amazon is now the world's third-largest retailer. The opportunities to make money on Amazon are monumental. Are you ready to learn from Matt Clark how to start selling on Amazon?

Watch the video below:

(Click here to watch on YouTube)

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Do you want to become a successful Amazon seller? CLICK HERE for access to my FREE Amazon training which will help you get started!

Here is a sneak peek of my interview with Matt Clark on how to start selling on Amazon:

Why do you think that Amazon is such an attractive opportunity to people as a way to make money online?

I think it’s an easy concept for people to wrap their heads around. If you tell people, “I’m going to teach you how to go out there, build a business, and sell products that you are familiar with, like cell phone accessories, fitness products, etc.”, they get it.

These are all things that we use; it’s a business model that is easy for people to understand. People that take our course have tried Internet marketing and affiliate marketing, and it hasn’t worked. You don’t need crazy technical skills to start selling on Amazon. At the end of the day, you need to be able to think like a consumer, which is great, because we all possess that skill, because we are all consumers.

How would you address peoples’ fears, related to saturation and competition?

We have member after member who has joined our course in the past year or two that is doing very well. Amazon is getting bigger and bigger. The number of Amazon sellers isn’t growing as fast as the demand on Amazon is growing. We used to teach people a very narrow-focus approach to selling, but Amazon has grown so much that you can go for products that are less competitive, but produce just as many sales as you would have years ago going after the most competitive products. This widens the funnel and the number of products that you can go after. The number of opportunities on Amazon have gotten wider.

What are some of the biggest mistakes that you see people make when starting an Amazon business? 

The biggest mistake that people make is trying to get too wide, too fast. When you start launching multiple products, you lose focus. Every new product that you launch, until it’s up and creating consistent sales, i just a cost. Inventory, time, staff, packaging, and marketing are all business expenditures.

Allow yourself to get over that hump and get to the point where one product is producing consistent sales and profit for you. Once this happens, then you can leverage your brand into multiple products.

Another mistake that people make is related to narrowing down the audience. For example, you can sell two different fitness products. They could both be great opportunities, but they are two different markets, so you don’t know who you are talking to. You need to make sure that the product that you launch after your first product really relates to your first product and your audience.

Lastly, not enough people take the time to build a relationship with their audience. If you are constantly staying in touch with people, via email or social media, then launching new products is going to be easier and people will respond better by buying more products from you.

Can you share with us a little bit about the Amazing Selling Machine?

The Amazing Selling Machine (ASM), has produced a lot of success stories. The whole purpose of our program is to get somebody from where ever they are, to building a solid, successful business and brand using our model.

In order to make this happen, we have a very step-by-step approach to our training. You watch a video and then implement those steps. By the time that you have gotten through the eight online modules, you will have built a business. We have the experience and we work our butts off to make sure that the training is always updated, because our goal is to get people actual results, as fast as possible. Amazon is always changing and our model has to do the same.

We don’t stop there. We have a private community for ASM members, comprised of people from over 100 different countries. We have mentors, which are members that have built Amazon businesses that have each made over $1 million on Amazon. They give feedback to other members and provide great answers to every single question that people have.

We also have weekly group coaching calls for people that join ASM, and we do cool events like the Amazing Seller Summit that bring Amazon sellers together to connect and inspire one another. We also have a private resource vault, comprised of a lot of cool software and tools that our members can utilize in their businesses so that you don’t have to go hunt for them online. The vault is valued at over $10,000.

This is how you start selling on Amazon. Matt and his team have graciously put together a free Amazon training series to help you get started. If you have a desire to build a business on Amazon, check it out. I highly recommend that you join ASM. It has changed my life and it can do the same for you!

Do you want to become a successful Amazon seller? CLICK HERE for access to my FREE Amazon training which will help you get started!

I want to share with you how I make $9000 per month on YouTube, in particular, the strategies that I have learned over the last five years that have allowed me to get to where I am today.

Presently, I have 300,000 subscribers on YouTube and over 15 million views. My audience is growing more and more every day. It is a very humbling experience to know that I have created this much impact in the world.

A YouTube channel provides unlimited opportunities. A lot of people get into the YouTube game thinking that they solely want to make money from the ads, but the backend potential is where the magic happens.

Are you ready to learn how you can maximize your profits on YouTube?

Watch the video below:

(Click here to watch on YouTube)

[smart_track_player url=”http://www.buzzsprout.com/9299/546512-plm-457-how-i-make-9000-per-month-on-youtube.mp3″ background=”default” ]

Do you want to learn how to grow your YouTube channel and make money with affiliate marketing? CLICK HERE to join my Affiliate Marketing Mastery course!

Do you want to learn 7 ways to make money online? CLICK HERE for instant access to my free course!

I’m not as concerned about the monthly ad revenue that I receive, as I am about how I can further maximize my profits on the backend of my channel. That is what a lot of YouTubers don’t understand because they lack knowledge in the areas of business and marketing. If you can master these two areas, I believe that there is an unlimited potential for success.

I started my YouTube channel on Feb 7, 2012 as a hobby. My channel is all about how to help people improve and master every area of their lives, which includes their health, physical body, mindset, emotions, relationships, business, finances and spiritual life.

When I first started out I had no idea what I was doing. I put out a video every week. Nobody watched my videos, but then after a few months I got traction and it started to take off. Over the last two years, I have published 200 videos/year.

You may think that making $9,000 per month on YouTube is an impressive feat, but I would not depend on YouTube as your sole income stream. It's not sustainable.

At any given moment, YouTube may change their algorithms, which can affect the amount of money that you make every month. I encourage people to use YouTube as a platform to reach, help, and add value to people, but ultimately you want to use it to build your own brand and your email list.

In doing so, you will be able to consistently communicate with your followers and subscribers. You can make a lot more money this way.

The most important factor is the watch time, which is how many minutes that people watch your videos. I have 9 million minutes in the last 30 days. This is what YouTube looks at the most, and how they reward videos.  Likes, dislikes, and comments used to matter a lot more, but now it's all about engagement.

There are a lot of channels out there that have a lot of subscribers, but that doesn’t mean that their videos are great. My main purpose in using YouTube is to add value; I want to create content that will benefit my audience.

When you are consistent on YouTube and you keep publishing high-quality videos, you will eventually hit a tipping point where things blow up.

Here are some tips that can help you grow and scale up your YouTube channel:

1. Frequency

When you first start your YouTube channel you don’t really know if anyone is going to watch your videos. This is where people give up. In order to succeed at youTube, you need to focus on the process, and not on the results (income, revenue, subscribers, etc.).

Building a business doesn't involve instant gratification. You get rewarded for the seeds that you plant today, but you need to consistently nurture those seeds. There are roots that are growing under the ground, but they aren't visible to you.

As long as you continue to stick with it and publish and promote more videos, those seeds will eventually sprout, which may be in the form of a video that gets 100,000 views. This is when the excitement occurs. Keep the faith, be consistent, and don’t give up! If you want to commit to mastery, you need to focus on the long-term.

2. Quality

The quality of your YouTube videos has to be good and they have to add value to the people in your market. That doesn’t mean that your production has to be amazing.

When I first started my channel, I had no audio equipment or lighting, and I filmed my videos on a stack of books. One of my most popular videos to-date was in 2012 when I received 700,000 views.

In that video, my camera fell over and my production was lousy, but it didn’t matter. People were attracted to my content. As the saying goes, “It’s not what you say, but how you say it.” You can engage people merely by how you communicate something.

Understand the niche or market that you are in, research what other successful people on YouTube are doing, and understand the difference between low and high quality videos. If you are putting out 50 videos and they aren't getting traction, you need to ask yourself, “Why aren’t people watching my videos?”

If you want to be successful, you need to constantly look for ways to improve and optimize your business. Quality always gets rewarded. In the words of Tom Peters, “The formula for success is under promise and over deliver.”

The money that you make is in direct proportion to the value that you add.

3. Keyword Optimization

The most effective way to get people to watch your videos is to master keyword optimization. If you want to drive more traffic to your channel, it is important that you create videos based on the keywords that people are searching for, not just necessarily what you want.

You could have the best video out there, but if you aren’t promoting and marketing it in the right way, nobody will be able to find you.

Watch my YouTube video above in order to learn how you can use YouTube to build a successful business and make a significantly larger amount of money than you ever could solely from YouTube ads!

This is how I make $9000 per month on YouTube and how I doubled my YouTube earnings in 3 months. I hope this information has empowered you to tap into the unlimited earning potential that the backend of YouTube provides.

If you are strategic and committed to the process, I guarantee that you can create an impressive passive income revenue stream on YouTube for years to come. If I can do it, so can you!

Do you want to learn how to grow your YouTube channel and make money with affiliate marketing? CLICK HERE to join my Affiliate Marketing Mastery course!

Do you want to learn 7 ways to make money online? CLICK HERE for instant access to my free course!