Do you want to get better conversions on your Amazon listing?

The quality of your listing will determine the success of your product on Amazon.

You could have the BEST product in the world. However, if you can't convey and communicate the feature and benefits, you will struggle to get sales. 

Amazon is a competitive marketplace. If you want to stand out from the crowd, your Amazon listing needs to rank on the first page.

Keep reading for my Amazon product optimization best practices!

(Click Here To Watch On YouTube)

Are you ready to take your Amazon business to new heights? CLICK HERE to get your Amazon listing optimized with AMZ One Step!

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefited from personally. Thank you for your support!

What is Amazon listing optimization?

This is the process of tailoring your product listing so that you rank as high in the search results as possible. An Amazon listing isn't something that you create once and then never improve.

You always want to be testing and optimizing your Amazon listing. When you improve the conversion rate of your listing, you get more sales. Even better, your product will rank better in Amazon's search results. Don't forget Amazon is a search engine like Google and YouTube.

Best Practices For Amazon Product Listing Images

You want to optimize your image so that it grabs people's attention when they are scrolling on Amazon. The goal is to entice them, so much so that they click on your listing.

First I like to type in the primary keyword of my product and browse Amazon listing images.

I'll take a few steps back from my computer. Of the images that appear on my screen, I identify the ones that stand out the most. I want to see how my product image is showing up in comparison to other ones.

Your goal is to also optimize your image so that it stands out from the competition. You want to test and improve your images over time. Doing so will allow you to determine which one will perform the best.

Your product photography helps you communicate to your ideal customer what your product looks like, how it works, its features, and the benefits of using it. Ideally, you're trying to convince your customer of the reasons why your product is better than your competitor's.  

One example of a product photo may be a lifestyle image. This would involve capturing someone using your product in action. You can model yourself using the product. Conversely, you can hire a professional model who represents your ideal customer.

Other examples may be a comparison image, a before and after image, or an infographic. There's a lot that you can do with your product images. Take up all of the available space that Amazon gives you on your listing.

Check out the video above to see some examples of great product listing images using AMZ One Step!

Best Practices For Amazon Product Listing Text

Beyond the image, the second thing that people will see is your product title. When it comes to the title, there are two different approaches that you can take. The first approach is to use up all of the available space that Amazon gives you for the title.

The second approach is to create a shorter title for your Amazon listing. You want to communicate the most important things about your product, one of which will be your primary keyword.

Again, Amazon is a search engine. People go to Amazon and type in keywords into the search bar. If you put the keyword in your title there's a greater likelihood that your listing will show up when people search for that keyword.

Also, you want to think about what the main benefits of your product are. Who is buying your product? What problem does your product solve? 

If you can pinpoint the main features and benefits, you'll speak to your ideal customer. Make sure that you test your title, whether that's playing around with different keywords or experimenting with a long title versus a shorter title. 

I like to make one change to my listing and then I'll run that test for 3o days. During that time, I'll track the number of sales that I get and the amount of traffic that I receive. For another 30 days, I'll test something else.

After that, I'll do a comparison. You don't want to test everything at once. You want one test running at a time so that you can pinpoint what kind of a difference it made for your business. 

Best Practices For Amazon Product Listing Bullet Points & Description

There are two types of buyers – emotional and logical. Emotional buyers see the product and buy it on the spot. Conversely, logical buyers want to read all of the information before they make a decision.

You must optimize your listing for both types of buyers. You want to make sure that your bullets communicate and convey the benefits of your product. Go beyond the features of your product and convey the benefit of each feature. 

Your description is an opportunity for you to elaborate on the benefits that your product provides. This is where great copywriting comes in. Think about adding keywords in your bullet points. You can get ideas from your competitors, but do not copy them. Strive to go above and beyond what they have written.

Here's the great news… there is a company called AMZ One Step that does ALL of the above tasks for you. They offer a wide range of Amazon listing optimization services.

Watch the video above where I walk you through the amazing features of this company and what they can do for you!

AMZ One Step has photo studios in Canada, the U.S., and China that house over 70 in-house employees, comprised of graphics designers, videographers, copywriters, photographers, and account managers. Essentially, they are a one-stop shop when it comes to optimizing your Amazon listing.

This is how to optimize your Amazon listing for better conversion.

The best way to scale your Amazon business is to find people who are more knowledgeable than you are and hire them to work ON your business.

If you want to learn more about AMZ One Step, you can book a free consultation with them and get a free Amazon listing audit.

I recommend their service, as I believe it will make a difference in your conversions and the overall success of your Amazon business.

Are you ready to take your Amazon business to new heights? CLICK HERE to get your Amazon listing optimized with AMZ One Step!

Amazon listing optimization is your ticket to increasing sales on Amazon.

While I was at SellerCon in Las Vegas, I had the opportunity to interview Bradley Sutton, who is the Director of Training & Customer Success at Helium 10.

He is an Amazon listing optimization and product launch expert who has personally optimized and launched over 400 products on Amazon.

Ready to discover how to master Amazon listing optimization so that you can rank #1 on Amazon and get more sales? Listen to Bradley Sutton!

Watch the video below:

(Click here to watch on YouTube)

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Are you ready to master the Amazon product research process? CLICK HERE to discover how Helium 10 can help you do so!

Use The Code MASTERY50 To Get 50% Off Your First Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

OR

Use The Code MASTERYFREE To Get 7 Days Free And 10% Off Every Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!

Bradley Sutton helps Amazon sellers double their sales.

Helium 10 is a software that helps Amazon sellers find high ranking keywords, identify trends, spy on competitors, and optimize their product listings. If you are serious about growing your Amazon business, this is one of the best optimization tools to help you do so. Here is a sneak peek of my interview with Bradley where we talk about how to rank #1 on Amazon and get more sales. Let's dive in!

How did you get involved with Amazon? 

Twenty years ago, I became an entrepreneur. I worked for a Korean company and I made really good connections during that time. We stayed in contact throughout the years. About six years ago they started a cell phone case company on Amazon. They asked if I wanted to join them. It was an instant success.

Unfortunately, neither they nor I knew much about Amazon. All of a sudden, companies like Caseology were coming on the scene and knew the right way to sell on Amazon. Essentially, they just copied what was working for us. Over time, our Amazon listing slowly faded out and the company split up.

I wasn’t inspired to go back to the corporate world.

I wanted to be my own boss. Luckily, I attended an Amazon conference that would end up changing my life. Up until that point, I didn’t know anything about Amazon. Once I saw what was possible, I dedicated my time to learning everything that I could. I took courses, watched videos, and networked. Eventually, I became a consultant. I started consulting for the Korean company that I used to work with, and I was hired by other companies as well.

What do people need to look for when it comes to deciding which product they are going to sell on Amazon? 

Gary Vee always says, “Do what you’re passionate about and what you know. This will give you a better chance of being successful.” However, you can’t do this on Amazon, It’s a different ball game. I could be the #1 expert in the world on phone cases but that doesn’t mean that I’m going to be successful on Amazon.

As a matter of fact, I won’t be because cell phone cases are a very saturated market. Hence, it would be impossible to scale up a new business. You’ve got to look for the opportunities. It could be a keyword or niche that you don’t know anything about, but you need to learn about it.

What are the most important elements of an Amazon listing?

You’ve got to look at it as a two-pronged effort. On the one hand, you have to make the machine happy, otherwise known as the Amazon algorithm. If you’re trying to use a keyword that Amazon doesn’t think has anything to do with the category you’re in, you won’t even be searchable.

On the other hand, you also have to have think about your buyers.

A lot of sellers forget about this. They focus too much on Amazon. At the end of the day, it’s not Amazon’s algorithm that decides whether or not your Amazon product will be bought. It’s all about finding the balance between the two.

What is the best way for people to do keyword research? 

You want to identify 4-5 of your most direct competitors and find the products that are most similar in price, form, and function. After that, you want to see what keywords are driving their sales. Look at the high search volume keywords that they are on page one for. If that competitor has products similar to yours, those are the keywords that could bring sales to your listing.

Are you a big believer in split testing your listing?

Absolutely. There’s a website called PickFu.com which allows you to split test anything before you even make your listing. Sellers think that they know what is best about their product. However, when their sales are low, they don’t realize that their images may be the problem.

PickFu has an entire list of Amazon buyers. Within one hour you will have three responses from fifty Amazon buyers about which image they chose. They even give you a demographic breakdown. This may seem like overkill. However, a 10-15% conversion rate makes a world of difference over a one-year period. We are talking tens of thousands of dollars.

Are you ready to master the Amazon listing optimization process?

Click on the link above to watch a demo where Bradley Sutton walks you through how to use the Helium 10 tool! If you decide that you want to purchase the software, Bradley and his team have graciously offered to give you a special discount.

Use the coupon code, MASTERY50 to get 50% off every month of Helium 10 or an additional 10% off the yearly plan. Similarly, you can also use the coupon code, MASTERYFREE to get 7 days free and 10% off every month of Helium 10 or an additional 10% off the yearly plan. Once you try it out, I trust that you will want to be a lifelong customer. Helium 10 is an extremely powerful tool that gets people results.

Are you ready to master the Amazon product research process? CLICK HERE to discover how Helium 10 can help you do so!

Use The Code MASTERY50 To Get 50% Off Your First Month Of Helium 10 Or An Additional 10% Off The Yearly Plan

OR

Use The Code MASTERYFREE To Get 7 Days Free And 10% Off Every Month Of Helium 10 Or An Additional 10% Off The Yearly Plan