Launching your product is an exciting time, but there is an art to planning and executing a successful product launch. Here’s what to do before anything else.

The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive. Launching a new product is a great way to attract new customers, but it takes time to plan and execute.

Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, “People are in such a hurry to launch their product that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.”

A successful product launch starts with a great strategy, and I'm here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here's what to do before anything else.

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This is the process that I suggest you go through for launching your product. Here’s what to do before anything else:

1. Pre Pre-Launch

The first stage is called a pre pre-launch. The purpose of this launch is to prepare as much as possible for the actual launch of your product. Here are the steps that I go through during this phase:

Coming Soon Page

Once I know the name and logo for my product, I set up a coming soon page. This is a one-page landing or lead page that says, “This product is coming soon. To get notified of when its going to be available, please put in your name and email address.”

A coming soon page allows you to plant a seed in people's minds, which incites in them a sense of excitement and anticipation. You will then build your launch list through this page.

Keep in mind that the people that give you their names and emails are individuals that are interested in your product. Once you launch your product, you will then have a list of people who are interested in buying your product when it becomes available.

The great thing is that you can create a coming soon page before you have even designed your product. Once I have my launch list available, I email them and say, “Hey, I'm creating this product right now. What are your biggest challenges or problems that I can help you solve through my product?”

By getting their feedback along the way, it allows me to add more value to my audience and satisfy their needs, versus guessing and try to figure it out on my own.

A lot of people do their marketing once their product has been launched, but I like to do mine several weeks or months in advance, before my product is even available.

Brand Building

A strong brand building process is what allows entrepreneurs to define what it is that makes their product more unique and desirable from their competition.

According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands that are familiar to them.

Brand building consists of everything to do with your website, your blog, and your social media presence.

You want to have all of this set up in advance, so that you have a strong online presence once you launch your product. The branding is what what will help you promote and sell your product.

Branding also makes you look a lot more professional, which elevates your trustworthiness and likability. When a consumer trusts a brand, it makes them more loyal, which in turn, makes them want to buy more from you.

Content Creation

You want to create content that starts attracting people to your product as soon as possible. This can be content in the form of videos, blog posts, and social media posts.

You want to attract people to you, so that you can funnel them into your launch list and build a relationship with them.

The more people that you have a relationship with, the easier it is going to be to tell them about your product when it's available.

MDG Advertising found that 70% of consumers would rather learn about products through content rather than traditional advertising.

A lot of people create their product and then start marketing it. However, by that point, it's too late. I am a firm believer that you need to create content as early as possible.

Press Releases

A press release is a great way to spread the word to customers about your new product. Within a press release you would announce your new product that is coming to the market, what the product is, the benefits and features of it, and the date that it will be available for purchase.

This can be done fairly inexpensively, by going to Fiverr or Upwork and getting someone else to create the press release for you.

Once you have the press release ready, you want to submit it to press release directories. PRweb.com is one of the biggest ones. It does cost a bit of money, but it will ensure that your press release gets the most amount of exposure.

Bonuses

Creating bonuses that compliment your product is a great way to add more value to your customers.

Whenever I'm creating a product I'm always thinking to myself, “What are some other resources that I can include that will inspire my audience to buy and help them in the achievement of their goals?” This could be in the form of an audio, video series, checklist, resource list, eBook, webinar, or Q&A.

I like to use bonuses during the first week of a product launch because it allows me to drive a lot more sales to my product, given that I'm only making the bonus available for a limited time.

Marketing Strategy

During this phase you want to start thinking of a killer marketing strategy that you are going to utilize once you launch the product, and afterwards.

According to the Marketing Research Association, only 40% of developed products make it to market. Of those 40%, only 60% will generate any revenue at all.

Successful product launches usually harness the power of multiple marketing channels, in the form of social media campaigns, event marketing, video, and brand partnerships. This is a great way to create a lot of hype around your product.

Testimonials

Get testimonials for your product as early as possible, as it will help you during the launch of your product.

When I'm in the process of creating my product, I find people that may benefit from the initial version of it, and I give it to them for free or at a discounted price, in exchange for a testimonial. This is a great way to receive feedback from people on your product.

Plan One Time Offer (OTO)

The launch of your product provides a great opportunity to create a one time offer (OTO) to people, which will incentivize them to buy from you.

One of my favourite ways of doing this is by making an offer around some sort of sale or discount that I can provide, especially for people that are already on my launch list.

This is my way of rewarding them for their patience or contribution towards helping make my product possible. When I launch my product, I may say, “During the first week, there is an early bird discount or a limited time sale, but then after this time, the price will go up.”

This creates a sense of urgency for people to buy the product during that launch week.

I recommend that you utilize this step-by-step process for launching your product. If you commit to successfully accomplishing each step, I guarantee that you will execute a winning product launch.

In the words of Rob Kalin, Founder of Etsy – “The last 10% it takes to launch something takes as much energy as the first 90%.” Launching a product can be challenging, but if done correctly, a successful product launch can grow your business on an exponential level.

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Let’s talk about online marketing 101: The first rule you MUST know when marketing online.

Online marketing is imperative to the success of an online business. Someone once said, “Ignoring online marketing is like opening a business but not telling anyone.” This statement could not be more true.

It’s no longer a question of “Should I do online marketing?”, but rather, “How do I make sure that I do it effectively?”

With the large amount of information that is available online, consumers have become savvy researchers, who actively engage with content in order to influence their buying decisions.

Research shows that 94% of consumers have done their research online, and have become familiar with your products or services, before they even connect with you.

Are you ready to learn the first rule you MUST know when marketing online? You are one click away from discovering the secret to creating a successful online marketing campaign!

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Let’s dive into the basics of online marketing 101. The end goal of any business is to convert traffic into sales. If you aren’t selling your products or services, your business won't survive.

There are countless ways of getting traffic online, whether that’s from Google, YouTube, Facebook, Twitter, Instagram, LinkedIn, guest posting, press releases, or elsewhere.

Once you attract people to you, you want to direct them to a sales page, which promotes the product or service that you are offering. A campaign like this is most effective if the product that you are selling is less than $100.

In terms of pricing your product, it will depend on the niche or market that you are in. If it’s business or marketing, and it’s around a topic that helps people achieve a certain result, you can charge more.

However, it can be challenging to charge more than $100 in other niches, like health, fitness, or self-development, because the product or service isn’t targeted around a specific result. Whether or not your traffic will convert, and who will buy, is dependent on two factors.

The quality of the traffic

There are three different kinds of traffic – cold, warm, and hot. Cold traffic involves somebody who doesn’t even know who you are. Given that the trust hasn’t been developed yet, they haven’t warmed up to you or your product.

Warm traffic is someone who has already consumed some of your content. They recognize your brand and they have received value from you. Hot traffic is someone who has already purchased something from you or has consumed so much of your content that they are really eager to buy.

This is why I’m a big fan of value-added marketing, which involves adding value, upfront, in the form of free videos, articles, a podcast, a guide, or other forms of content. Adding value is one of the most important strategies that you can utilize in order to acquire and retain more customers, increase awareness of your brand, and differentiate yourself from your competitors.

Bob Hooey said it best – “If you aren't taking care of your customer, your competitor will.” Adding value is what turns people from cold, to warm, to hot, which will then make them more inclined to buy one of your products or services.

The quality of the sales page

The quality of the sales page comes down to the actual offer and the product itself. Do people perceive your product as valuable? Is it worth the cost? Is it adding more value than what you are charging?

In my experience, if you have quality traffic, then regardless of your sales page people are going to buy from you. The buying process will be even smoother if you already have followers and subscribers on your email list. In this case, you can simply direct them to your sales page because trust has already been established.

They have already decided that there is value in following you; so buying is an easy decision for them to make. The reality is that people do business with people that they know, like, trust and value. You could have the best product on the market, but if you aren’t generating leads, your business won’t grow.

The ability to convert traffic into sales is the first rule you MUST know when marketing online. If you can master this rule, you will master your online business.

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Do THIS every 90 days, then watch your life and business change. I would like to share a powerful self-improvement ritual that will ensure that your business consistently grows every year.

I am a big believer that, at the beginning of every year, you need to set goals for yourself and check in to ensure that you are making progress.

The ritual that I am going to share with you involves more than just setting goals. It’s about taking a step back and looking at the bigger picture of your business and your life.

If you want to achieve success, you need to assess the direction of your business and your life, in order to ensure that you are gaining ‘altitude’, as Eben Pagan says.

Are you ready to learn about a game-changing ritual for your business and your life? Do THIS every 90 days, then watch your life and business change.

Watch the video below:

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Every 90 days I schedule a meeting with my team, and I create a specific format for it. If it’s only you in the meeting, schedule it in the same way.

Here is the meeting format that I recommend you follow. Do THIS every 90 days, then watch your life and business change:

1. Review The Vision For Your Business

A clear vision gives a business and a team a sense of direction and inspiration. In my business, I make an effort to ensure that everyone on my team is in alignment with my vision, and that we discuss what that vision is on a regular basis.

Not only that, but if the vision changes in any way, we talk about the ways in which we will need to adapt our business processes in order to ensure that we are constantly growing and expanding.

Keep in mind that it’s important that you continually check in with people to ensure that they are still on board with your vision.

2. Review The Values For Your Business And Your Life

Values are critically important for your business. Not only that, but you want to make sure that there is alignment between the values that you adhere to in your life and the ones that you promote in your business.

What does your business stand for? If you have a team, you need to communicate to them which values are most important to you.

3. Give And Receive Feedback

Feedback is a great way to develop a sense of awareness about where we can improve, so that we are consistently making progress. A lot of people forget this step in their business because they don’t create a ritual to assess themselves and their team.

There are three people on my leadership team, including myself. These are people that I trust and whose opinions I value. Like any relationship, disagreements can come up within a team, and if they aren’t expressed openly it can cause resentment amongst team members.

Each person in the team shares what he or she feels they believe that they are good at, and what they can improve. I then reflect upon what I believe that I need to improve upon, and then I allow the other members of my team to do the same.

My job is to shut up, listen, and take notes. I want my team to be honest with me. The goal is to help each other grow and improve. This is a great trust-building team exercise.

4. Analyze Your Business

As a group, my team and I then brainstorm the areas where we feel that our business has done well. We celebrate and acknowledge our accomplishments over the last 90 days, and the areas where we think we can make improvements.

We also talk about any ideas or suggestions that the team or myself may have for moving forward into the next quarter.

5. Set Goals & Actions for Next 90 Days

Things change throughout the year, so you need to be flexible. In my team, we reassess the goals that we had during the previous quarter, and then for the next quarter we decide what we want to focus on.

I always try to make sure that my team and I have goals in multiple parts of our business, and that each individual has a goal that they are moving towards.

When everyone has a goal, it allows him or her to brainstorm creative ways that they can achieve it. I also make sure that there is always a reward for achieving a goal and make sure that the goal is S.M.A.R.T. (Specific, Measurable, Attainable, Relevant and Timely).

6. Inspire Personal Growth and Development

Every quarter I want to make sure that my team is learning and growing, whether that’s in the form of reading books, attending seminars, taking part in courses, etc.

These are things that I support my team with because I want to invest in them, like I invest in myself. By giving the people on my team the opportunity to develop new skills, that in turn supports the growth of my business as well.

My team then shares their ideas with the group, and then for the next quarter we determine how we are going to commit to learning. We make sure that everyone on my team has goals that they are moving towards.

I highly recommend this ritual. If you want to succeed in business, you need to work on it, not in it. Take it seriously and commit to mastery.

You need to be constantly checking-in, assessing, evaluating where you are at, and where you want to go. This is what the most successful companies in the world do.

Act as if you are bigger than you are. Do THIS every 90 days, then watch your life and business change.

Are you ready to take your life and your business to the next level? In the words of Frank Ocean, “Work hard in silence. Let your success be the noise.”

Do you want to learn the 7 online business models that have made me an Internet millionaire? CLICK HERE for instant access to my free course!

I would like to share with you 4 skills that every successful entrepreneur MUST master. In order to succeed in today's ever-changing and ultra-competitive business world, you need to possess a unique mix of competencies to help tackle the myriad of challenges that arise.

Everyone starts somewhere. Even the most successful entrepreneurs in the world have gone through the process of building their skills and improving their strengths. Unfortunately, many entrepreneurs get stuck in their ways and forget to invest in their greatest asset – themselves.

Research shows that nine out of ten startups will fail. This is bleak news for many aspiring entrepreneurs, but if you take the time and effort to master these skills, you will be one step ahead of your competitors.

Someone once said, “Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't.” Are you ready to learn what it takes in order to master your business?

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Below are 4 skills that every successful entrepreneur must master:

1. Self-Confidence

Starting a company is both an exciting and overwhelming feat. At some point in their career, every entrepreneur experiences feelings of self-doubt.

Without self-confidence, becoming a successful entrepreneur is impossible. If you don't believe in yourself, how do you expect anyone to believe in you? The most effective way to grow your self-confidence is to step outside your comfort zone.

Doing the very thing that you think you cannot do will build your self-esteem so that you can master any challenge that stands in your way of success. In the words of Samuel Johnson, “Self-confidence is the first requisite to great undertakings.”

2. Integrity

If there is one value that every entrepreneur should live by, it's to build a reputation of integrity and credibility. You are the face of your brand. Warren Buffett said it best, “In looking for people to hire, look for three qualities: integrity, intelligence, and energy. And if they don’t have the first one, the other two will kill you.”

You are the face of your brand. When it comes to purchasing products or services, the reality is that people buy from people that they like. Your success in becoming an entrepreneur will be determined by the number of people who trust you.

Commit to being honest in everything that you do and say. In the world of entrepreneurship, success will come and go, but integrity withstands the test of time.

3. Innovation

In today's digital world, entrepreneurial success requires the production of innovative ideas and cutting-edge solutions. Innovative entrepreneurs make a difference; they question, observe, network, and experiment every day in order to generate new ideas.

It doesn't matter how many hours you invest in building your business. None of it will matter if you aren't harnessing the power of innovation. In today's world, entrepreneurs need to think smart, not hard.

The founders of the most innovative companies in the world, like Amazon, changed the game by creating new business ideas that nobody had thought of before. If you want to create a sustainable online business that has a strong brand and client base, never stop improving your business.

4. Resilience

You won't last long as an entrepreneur if you aren't resilient. Resilience is defined as the ability to bounce back from adversity and come back stronger than ever. Everyday entrepreneurs are faced with a myriad of difficult decisions that test their emotional and mental capacities.

Entrepreneurial success requires that you stay calm under pressure, possess a positive attitude, and view failure as an opportunity to grow. If you are passionate about your business, these are some core resiliency skills that you need to develop.

Being able to overcome challenges takes sheer perseverance, courage, and the belief that what you’re doing has a purpose. If you don't have a strong why you won't get far in the business world. When challenges arise, remember that tough times don't last, but tough people do.

These are 4 skills that every successful entrepreneur must master. If you have time to invest in your business, you have time to invest in yourself. Mastering these skills will allow you to take your business to the next level and be one step ahead of your competition!

Do you want to learn how to accelerate the process of mastering your online business? CLICK HERE to join my Online Business Mastery program!

I would like to share with you the #1 marketing strategy that you need to grow your online business. This is what I spend the majority of my time doing in my business. It is the most valuable action that I engage in, in order to gain more traffic, create impact in peoples’ lives, build my brand, and make more money.

The strategy that I am referring to is content marketing. In simplest terms, it is the process of creating valuable and relevant content for your target audience in order to build relationships and trust with them.

Everything on the Internet is comprised of content, in the form of text, images, video, and audio. Research shows that every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube. In today’s digital world, content is king.

Seth Godin said it best, “Content marketing is the only marketing left.” Are you ready to become a content marketing master?

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The key to building a successful online business is to spend more time creating content than you do consuming it. Consuming high quality content is great; it allows you to develop your knowledge and skills. My attention is valuable, so I am very selective and strategic about the type of content that I absorb, and the people that I follow.

My passion is personal growth and development, so I like to invest in high quality, premium content, in the form of coaches, training, courses, seminars, and reading books that inspire me to grow and evolve my business and my life.

Whether you know it or not, you are a content creator. If you record a video on YouTube, leave comments on someone’s page, or post images on Facebook, you are creating content. The question is, Are you being strategic about the content that you are creating? Is it valuable and relevant to the nice or market that you are in? Or are you just randomly putting out low quality content, without a purpose in mind?

In order to grow your business, not only do you need to know about the niche or market that you are in, but you also have to create content that adds value to your audience. This will require that you get out of your head and into the mindset of others. This isn’t about you. What does your audience need and want?

That is why I love content marketing and online business so much. You only really make money and get attention when you are worthy of it and demonstrate true value. When you do so, people will follow and subscribe to you, because they have received some benefit from you.

Once you have built strong relationships with these people, they will become customers of yours, because they trust and like you. In the words of John David Mann, “Your true worth is determined by how much more you give in value than you take in payment.”

So how can you give great value? First, always make sure that your content is high quality and targeted to the niche or market that you are trying to attract. Second, make sure that you are optimizing the content so that you are attracting people to your online business.

As a business owner, you need to decide how you are going to go about developing your content creation skills and abilities. Maybe that means that you start blogging a few times per week and create articles that are both relevant and valuable to the niche or market that you are in.

If you publish subpar content, nobody is going to follow you. The same thing goes with video and social media. Based on the content marketing strategy that you are implementing, you need to learn how to optimize that content by learning SEO, so that you can rank your content in the search engines.

For example, if you are filming videos on YouTube, you need to optimize your content for certain keywords so that you can attract more people. The same thing goes for social media. You need to learn how to master platforms like Facebook and Instagram. In my Affiliate Marketing Mastery course I go deep into the strategies that I utilize on a variety of different social media platforms, in order to create content and attract people to me.

The #1 marketing strategy that you need to grow your online business is content marketing. I challenge you to try and improve both the depth and the breadth of your content. Develop your writing skills, practice your speaking and communication skills in front of a camera, take better pictures.

Doing so will allow you to attract more people, gain more traffic to your website, and more importantly, it will help you grow as a person. Creating content has helped me internalize information better and communicate with others in a more effective way. These are very important skills that will support you in all areas of your life.

Keep in mind that you can create content yourself, or you can outsource it and hire someone to do it for you. I can outsource almost everything in my business; from management, to social media marketing, to copywriting, to graphic design; but if I wanted to outsource myself it would cost me hundreds of dollars per hour to produce the same level of content that I create.

For these reasons, I made the decision to personally develop and master content creation, in order to take my business to a whole new level. Consume less content and create more. Content creation is the #1 marketing strategy that you need to grow your online business. Are you ready to level up your business and master the art of content creation? The time is NOW!

Do you want to learn the 7 online business models that have made me an Internet millionaire in less than 3 years? CLICK HERE to for instant access to my FREE course!